Persuasive Picks for the week of 05/16/11

I Will Never Hire a “Social Media Expert,” and Neither Should YouLets start things off with my favorite post of the week. Peter Shankman provides a wake up call for the so called “Social Media Experts” and the companies that have made the poor choice of hiring them in this entertaining post that puts everything [...]

“New Marketing” and “Social PR” are Simple. Talk With Me.

I constantly see chatter, blogs, articles and tweets out there about “New marketing” and “How PR works - or if it’s even necessary” now that social media is so mainstream, easy and accessible. Oy, I am so tired of the misconceptions that social media has somehow replaced these important roles in business. But I’m even [...]

The Way I Am Working Isn’t Working

At least that is what I found out at my favorite SXSW session, “The 90 Minute Solution: Live Like a Sprinter,” with Tony Schwartz, bestselling author of “Be Excellent at Anything: The Four Keys to Transforming the Way We Work and Live.” If you are like me, always tired, always working too long but not [...]

Persuasive Picks for the week of 05/02/11

6 Social Media Metrics for SMBs To TrackCongrats! You’ve finally launched your brand on a few social platforms and you’re starting to make some headway with your efforts - but, how do you really know if you’re doing it right or if its working? Tracking a few basic metrics will help keep you on track, [...]

Most sincerely and lovingly yours, Lisa - How should we sign off on business emails?

As PR experts, we field hundreds of emails a day, at least. Recently, I have become obsessed with how people sign off on their emails and with finding the best way. It seems like there should be some kind of industry standard on how to sign a business email, or maybe a few choices for [...]