Persuasive Picks for week of 1/23/12

WebProNews writer Drew Bowling shows how social media was used in the workplace this past year in Facebook Accounts For 80% Social Media Traffic World-wide and other fun facts about social media at work. Dr. Trevor Davis provides commentary on the excitement and usefulness of social media in his ZDNet post titled Listen to social [...]

Influencers Who Inspire Series: Ramon Ray of SmallBizTechnology.com

We begin our PerkettPR “Influencers Who Inspire” series with a chat with Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com. Ramon is a journalist, technology evangelist & editor of Smallbiztechnology.com, author of “Technology Solutions for Growing Businesses” & “Technology Resources for Growing Businesses” and a national, in-demand speaker. What made you choose journalism as a profession? I didn’t choose it, it [...]

Keeping up with the Kardashian Brand

Kardashian. Even if you don’t want to, you know the name. You may watch the slew of reality television shows associated with the name (Keeping Up with the Kardashians, Kourtney & Kim Kardashian Take New York, Khloe & Lamar). Or perhaps you shop at Dash (the Kardashian boutique) or Sears (the Kardashian Kollection clothing line). [...]

PR Definition

We work in PR – and soon we’ll be able to tell you exactly what that means A while back I jokingly joined a Facebook group called, “I Work in PR and My family and Friends Have No Idea What I Do,” partly out of curiosity, but mostly because it’s true. Chances are the description [...]

Persuasive Picks for week of 1/9/12

For many marketers, resolutions include a stronger social media presence. Cynthia Clark at 1to1Media reports Marketers Want to Strengthen Their Social Media Strategy in 2012. Lisa Barone of Small Business Trends writes that not every company is suited to engage in social media and even those that are, may not necessarily be ready to do so. [...]

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