Effective Executive: Akemi Williams, TeetheMe.com

This week’s Effective Executive interview is with Akemi Williams, a busy mother who has founded an exciting new baby products business called TeetheMe.com. TeetheMe is a monthly subscription service that delivers functional and fun baby products to parents on a monthly basis. Subscribers receive mini care packages that arrive just at the right moment and [...]

Persuasive Picks for week of 6/11/12

Facebook Engagement is a critical issue for social marketers, not only because consumer interaction has become a cornerstone of the new marketing landscape, but also because Facebook Engagement is critically tied to brand visibility on the platform. Morgan J. Arnold at SocialMediaToday examines how the type of Facebook Post – Photos, Videos, Statuses, Questions and [...]

Flexing your social savvy: Do you ‘THINK’ before you tweet?

We’ve all committed social gaffes at one time or another, saying something in the heat of the moment that we immediately wished we could take back. But thanks to today’s public social media platforms, ‘what happens on Twitter’…can really stick around to haunt you. The most recent case in point: This year’s Miss Seattle, who [...]

Persuasive Picks for week of 6/4/12

Go ahead and throw out everything you used to know about SEO, such as link building, keyword-rich content, internal links, and tracking results on SERPs. It’s time to start over. MarketingProfs‘ Aaron Dunn writes that in a little over a year, Google has rendered 10 years of SEO dogma mostly useless in The New Google [...]

Persuasive Picks for week of 5/28/12

David Murdico at AdAge thinks that too many brands are setting up social media “playgrounds” where fans get to play on the swings and see-saws while the company stays off to the side, just watching. In his recent post he asks Does Your Brand’s Personality Come Through In Social Media? and encourages brands to jump [...]