“Effective Executive” Series with Kris Duggan, CEO & Co-Founder of Badgeville

This week’s “Effective Executive” interview series is with Kris Duggan, CEO and Co-Founder of Badgeville. Kris is a serial entrepreneur with a passion for building innovative, fast-growing SaaS companies with thousands of delighted customers. He is dedicated to helping brands on the web increase user engagement by leveraging proven techniques in social gaming and loyalty. [...]

Persuasive Picks for week of 8/20/12

Diane Schwartz of The PRNews Blog recollects one of her favorite childhood memories of the annual shopping excursion for school, with the coveted “list” in hand. Fast-forward decades later, now as a PR pro, she’s penned a new list of 11 Supplies for Your Back-to-School (PR) Backpack. Pinterest is taking over social media like a [...]

Persuasive Picks for week of 8/13/12

Every business knows about social media, and today most businesses have some sort of social media presence — but Steve Nichols at The Huffington Post writes that very few have implemented a comprehensive and successful social media strategy that maximizes benefits and mitigates risks in Why Most Companies Fail at Social Media — Understanding the [...]

Persuasive Picks for week of 8/6/12

Video is the undisputed darling of the marketing world in 2012. There are a variety of reasons web-based video is such an important media vehicle, and marketers that understand the nuances will be more successful than the laggards. To get started, Kent Lewis of iMediaConnection provides The ultimate guide to video marketing on YouTube. How [...]