Self-Serving PR is Never Okay: Just Ask Dane Cook

On May 30, Boston hosted a fundraiser concert for The One Fund to support victims of the Boston Marathon bombings. By all accounts, it was a great success with numerous celebrities, most with Boston ties, contributing their time to help raise $1.5M for the fund. Unfortunately, the event and the meaning behind it was marred [...]

Persuasive Picks For Week Of 5/27/13

A recent survey indicates that more than 60 percent of Fortune 500 companies use some form of social media marketing, but most companies still don’t fully understand the benefits of social media. So Marketing Consultant, and Business2Community contributor Phil Lauterjung takes a closer look at how Social Media Marketing Is Changing The Way We Do [...]

“Influencers Who Inspire” Our Latest Interview with Rebecca Lieb of the Altimeter Group

Rebecca’s experiences as an editor, marketer and analyst with the Altimeter Group, make her a perfect expert resource for our Influencers Who Inspire series. She is also the author of The Truth About Search Engine Optimization and most recently, Content Marketing. What is your favorite outdoor activity in the summer and where do you recommend going [...]

Persuasive Picks for week of 5/20/13

Shea Bennett, Co-editor at AllTwitter, has been writing about Twitter on a near-daily basis for more than four years. Over that time-period, Twitter has changed considerably and continues to evolve. Accordingly, so has the way that Bennett thinks and writes about Twitter. There are some valuable tips to be found in her lessons learned - [...]

A lesson in social media missteps: Advice for Amy’s Baking Company

By now most of us have heard of the recent social media meltdown by Amy’s Baking Company Bakery Boutique & Bistro owners, Samy and Amy Bouzaglo. The Scottsdale-based couple was recently featured on an episode of Gordon Ramsay’s “Kitchen Nightmares,” where, ultimately, the Bouzaglos were allegedly so difficult to work with that Ramsay fired them. [...]

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