That’s A Wrap! Now What?

Note: This is the second installment of our two part video production tips post. Read part one in Lights, Camera, Action, Oh My? So, you’ve finished your big video shoot and now you have an assemblage of footage that could benefit from editing. It’s important to understand that video editing is not just about trimming [...]

5 Desk Exercises for Busy PR People

Between client deadlines, monitoring headlines – and everything in between – regular gym visits all too often slip down (or completely off) a PR person’s daily to-do list. But this lack – or total absence – of activity is serious business: According to this infographic by Medical Billing & Coding, most of us spend more [...]

Persuasive Picks For Week Of 6/10/13

Every marketer expects a return on their social media efforts, but many still struggle with prioritizing which social networks to use - and how to allocate resources. In Social Media ROI for Business: Facebook Versus LinkedIn, business strategist and Business2Community contributor, Daniel Burrus explains that when you understand the psychology of social media and the [...]

The Perfect Pitch In PR – Not So Different Than Baseball?

With headquarters in Boston, the PerkettPR team is naturally composed of many sports fans. As we gear up to watch the Bruins win the Stanley Cup, keep an eye on the Red Sox and their unique manner of winning, and listen to the controversy over the New England Patriots‘ most recent player acquisition, we can’t [...]

“Influencers Who Inspire” Our Latest Interview with Kate Gamble, Managing Editor, healthsystemCIO.com

This week’s interview is with Kate Gamble, Managing Editor of healthsystemCIO.com. Gamble has copious experience covering the healthcare IT field, and prior to her role at healthsystemCIO.com, Gamble worked as senior editor of Pharmacy Times. And, earlier, worked with healthsystemCIO.com Editor-in-Chief Anthony Guerra at Healthcare Informatics magazine, ultimately attaining the title of associate managing editor. Gamble [...]

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