In all the talk today about the importance of content, it’s occurred to me that one area digital marketers are overlooking is music. Specifically, the valuable role a great (or hated) jingle can play. Some may make you want to tear your hair out, but you have to admit, sometimes the worst ones are the most memorable.
With the rising popularity of brief videos like 6 seconds on Vine, or 15 seconds on Instagram, we continue to focus on visual aspects - but music has always played an important role in helping folks recall your brand. Like other traditional advertising, digital marketers don’t have to spend big to incorporate music into our their content efforts. Even in the earlier days of social media, companies like Animoto understood this and made music a crucial element in its tool, allowing users to combine original or royalty-free music with slideshows to create cool videos. Yet even they don’t mention “make a jingle” as one of their suggested Top 5 Ways to Use Video for Business. Of course, nobody likes elevator music, so grab an intern with a guitar or an executive who sings on the side (you never know – one of our old clients is now a blues singing sensation!), write some funny lyrics and try adding them to your next video. I mean if the Hoff can sell “Thirsty for your Love” you can sell “I got the customer service blues,” right?!
And for inspiration, here are – for better or worse – some of the most memorable ad jingles our staff shared with me. What would you add to the list?
Geico, who believe so strongly in the power of jingles that they feature “Music From Our Commercials” on their site.
http://www.geico.com/about/commercials/music/