Tag Archives: emarketer

Persuasive Picks for the week of 08/29/11

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Social Blue Prints15 Case Studies to Get Your Client On Board With Social Media
This Mashable post from Jonathan Rick provides 15 recent social media case studies along with the underlying principles that went along with their success.

Snackable Content: The Key to Engagement
I first heard the phrase “snackable content” a few years ago. At the time, it stood out as a great way to describe the type of content that brands should be creating and offering up to their online communities. Fast forward to this past week, and once again the term resurfaces and remains just as relevant as you’ll see in this MarketingProfs post from Glenn Engler.

Social business holds steady gap behind consumer social media
Dion Hinchcliffe provides a detailed look into the current state of social in the enterprise, complete with stats and links to other resources via this post on ZDNet‘s Enterprise 2.0 blog.

The importance of being human
Next to listening, adding a human element to your efforts in the social space online is one of the best things you can do for your brand. Francois Gossieaux breaks down the concept of “humanization” and explains whey you should care via this post on iMediaConnection.

How Social Media Users Engage with Marketers on Twitter
This post from eMarketer.com shares some highlights from a recent Lab42 survey that revealed how users react to, follow and engage with brands on Twitter. Perhaps the results prove the need for more humanization?  :)

Persuasive Picks for the week of 01/24/11

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Down the Rabbit Hole

Down the rabbit hole into the land of social media
Mvelase Peppetta shares an entertaining comparison between the various personalities you’ll engage with in the social space and the classic characters from the Wizard of Oz, via this post on Memeburn.com.

The Reports of B2B Marketing’s Demise are Greatly Exaggerated
Dianna Huff continues to wave the flag in support of B2B marketing - providing some great links to proof points that it truly is NOT dead.

Which Social Media Sites Are Most Beneficial?
Lisa Barone share the results of a recent Adology survey (via eMarketer) that shows which social sites were seen as most beneficial to small businesses. Make the jump to see the results.

Many Brands Don’t Track Social Media Conversations
The fun with “stats” continues with this post on MarketingProfs that shares the results of a survey from Alterian that revealed nearly one-third of marketers surveyed have little or no understanding about social conversations around their brand(s).

Ten Useful Hacks to Make Things Happen
Valeria Maltoni updates her popular “Ten Useful Hacks” post from last March, with this post that will help “make your distractions disappear so you can meet your goals.” It’s a highly informative post that I definitely recommend. Click it now…before you get distracted!

Persuasive Picks for the week of 09/13/10

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6 Ways to Lose Customers, Credibility And Friends On Social Media
Outspoken Media’s Lisa Barone reviews some unsavory online behaviors in social platforms that should be avoided when marketing yourself and your business.

B2Bs Tap Social to Boost Search
This eMarketer post highlights a recent study showing that B2B marketers are finding positive results from their online social efforts, but not all are following through with proactive monitoring - and as a result, might be leaving additional opportunities on the table.

Google’s Schmidt taking small steps into social
People’s anticipation that Google has been secretly working on a monster social platform to challenge the likes of Facebook was brought down a few notches after Google CEO, Eric Schmidt‘s,  Zeitgeist 2010 conference presentation.

Debunking 5 Myths About Content Marketing
You’ve probably heard the phrase “content is king” on more than one occasion, but regardless of how many times it’s said, companies still feel overwhelmed with the idea of creating new content (consistently) for publishing on social platforms. This post by ConversationAgent, Valeria Maltoni, clears up five misconceptions that often come with the territory in content marketing.

What people are saying about upcoming Twitter redesign
Paul McNamara from NetworkWorld‘s Buzzblog shares various perspectives from notable industry voices on this week’s interface redesign announcement from Twitter. Here’s Twitter’s official promotional video for the redesign - including a glimpse of the interface towards the end (if you missed it earlier).

 

Image: respres (via Flickr)

Persuasive Picks for the Week of 6/21/2010

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Lacking a game plan when it comes to social marketing? You’re not alone. Social Marketing continues to perplex many marketers, according to eMarketer. In its article, “What Makes Up a Social Marketing Strategy,” the critical components of an effective strategy are reviewed, with some startling facts of how many marketers are still operating this element of their campaigns “without a game plan.”

Social media with a business twist. Tony Bradley of Network World writes about Salesforce.com’s unveiling of Chatter this week at Cloudforce 2010. “Chatter brings social networking to the enterprise in much the same way salesforce.com brought Web 2.0 to the enterprise-enabling the benefits of social networking to be utilized for new strategic advantages.”

Top 10 Most Tweeted Brands - if you’ve never checked out the weekly “10 Most Tweeted Brands of the Week Chart” by AdAge you might find it an interesting - or at least entertaining - bookmark. This week, Simon Dumenco outlines how the Twitterverse tells the media to “shut up” and why being a trending brand on Twitter is not necessarily a good thing, among other things.

Can you hear me now? Apple addresses iPhone 4 reception issues… or not. CBSNews Tech Talk discusses Apple’s lack of PR advice for Steve Jobs in dealing with the iPhone 4 antenna issue. “Allow me to make the official introductions: Steve Jobs, meet Apple’s PR department. Apple’s PR department, meet your boss.”

Twitter, PR and BP. TechCrunch takes a look at the lessons. TechCrunch”s post, “When Social Media Becomes The Message: The Gulf Oil Spill And @BPGlobalPR” takes a look at how BP is floundering from a PR perspective, and how social media can take over and shape your company’s message - whether you like it or not. “Someone on Twitter or elsewhere on the Web  will find ways to challenge the message, as @BPGlobalPR is doing.” The PR lesson here - credibility counts more than ever.

 

 

 

Persuasive Picks for the week of 01/04/10

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group hug by massdistraction.What Is Engagement And How Do We Measure It?
Jason Falls helps readers maximize their social media success by understanding the importance of defining “engagement” before applying it to their social strategies.

Women Warm Up to Brands on Social Sites
EMarketer.com highlights some very interesting statistics from the recent SheSpeaks “Annual Social Media Study” - showing a large increase in brand activity among females across online social networks.

SEO tips for smarter social media
Geary Interactive CEO, Andreas Roell, explains how social media efforts and SEO go hand-in-hand, while providing some tips to make sure you are maximizing your efforts.

Is 2010 Your Year for a Mobile App?
Interactive Media Strategist, Tessa Wegert, shares statistics and examples of why 2010 just might usher in a trend of mobile-focused marketing campaigns.

Seven Tools to Better Manage Your Social Networks
CIO Staff Writer, Kristin Burnham, shares this list of seven tools to help you streamline your social media interactions. This post gets my vote for introducing me to five new tools I wasn’t aware of yet!