Newsmakers in social marketing tend to be large companies, with big ad spends. Small and midsize companies can sometimes feel as though they’re at a relative disadvantage. MarketingProfs‘ Kerry O’Shea Gorgone speaks with IBM’s Ed Abrams on SMB Social Strategy and Content Marketing who explains the changing landscape, and offers tips for SMBs on social strategy, content marketing, and running a social business.
You have a great product, idea or service. You’ve invested in putting together a solid website. Social media marketing is important, so you have Twitter, Facebook and LinkedIn accounts – maybe even a Tumblr account too. You know social sharing is a key element of success online, but you want the results of your efforts to improve. Luke Chitwood of TheNextWeb says just follow The 10 commandments of social sharing and driving traffic to your website and you’ll engage with customers and draw traffic like never before.
Everyone has influence, and Klout has made it their mission to tell each of us what that is. They accomplish this by using data from your social networks to gauge your Klout Score. And as your score increases, it becomes exponentially harder to increase your Klout. But there are things you can do to proactively boost your score and, more importantly, keep it as high as possible. AllTwitter Co-editor Shea Bennett posts a visual guide to help boost your score - 4 Tips To Increase Your Klout Score [INFOGRAPHIC].
As a small business, you may think it’s impossible to get the word out about what you do. Marketing doesn’t have to be hard or expensive. Sometimes the simplest ideas are the most effective. Eric V. Holtzclaw, author and founder and CEO of Laddering Works, pens 10 Simple Marketing Tips for Small Businesses on Inc. to help get the word out about your business and watch it grow.
Google updated its webmaster guidelines that target core PR practices around press releases. Silicon Valley journalist blogger and 
All marketing practitioners are seeking ways to save money and get a bigger bang for their budget buck. How to do that isn’t at all obvious. 
It’s undeniable that social networks are embedded in our daily lives. 
Do you want to know how to dramatically improve your social media response rates? Write better tweets and status updates. Shea Bennett 
The popularity of the hashtag (#) has just received another boost with the recent news that Facebook will now be rolling them out to users. While most of us are familiar with hastags and their rise to fame on Twitter, Instagram, and Pinterest, their background and meaning remains shrouded in internet lore. Who created the hashtag? Why is it called a pound sign, number sign, and a host of other names? And when we use them, are they actually helpful? 
Take a look at how many fans your company has on its social platforms. Now, look at how many of those fans are active and how they interact with your brand. There are all types of fans to consider; the casual liker, the deal seeker, and of course the ranters. So what other types of social media fans exist? 
Every marketer expects a return on their social media efforts, but many still struggle with prioritizing which social networks to use - and how to allocate resources. 
Everyone preaches about building relationships with online influencers, but no one ever shares tips for how to do that. So,