Every business knows about social media, and today most businesses have some sort of social media presence — but Steve Nichols at The Huffington Post writes that very few have implemented a comprehensive and successful social media strategy that maximizes benefits and mitigates risks in Why Most Companies Fail at Social Media — Understanding the Three C’s
Danny White offers some social media best practices and what businesses should avoid when promoting their products and services through social media in 5 Critical Mistakes Business Make with Social Media on SocialMediaToday.
The ever-changing and informal nature of social media promotes witty tweets and in-depth discussions on Facebook, but as Matthew Hibbard reports Social media has legal implications for businesses as well. - on Business Journals
While stock pickers fret about the social media “bubble” – witness the concern over the frailty of Groupon’s daily deal business model and Facebook’s share price – Matthew Yeomans thinks something more profound is taking place within business in the shape of a structural, cultural and philosophical realignment of the relationship between customer and companies. Read more in Social media can provide eureka moments for sustainable business on The Guardian.
Video is the undisputed darling of the marketing world in 2012. There are a variety of reasons web-based video is such an important media vehicle, and marketers that understand the nuances will be more successful than the laggards. To get started, Kent Lewis of 
Social media, although a relatively recent phenomenon, has become an increasingly more important part of marketing and client base development platform for businesses. What could once be accomplished by a traditional website now needs to be supplemented by a robust and responsive utilization of the tools social media offers. Forbes contributor Jessica Bosari explains 
