Persuasive Picks for week of 9/3/12

The balance of power in B2B public relations has shifted. No longer does the media hold all the cards, although they are still important influencers. Fast Company writer Wendy Marx provides some Best Practices In B2B PR to consider as the B2B public relations ecosystem continus to evolve. B2B marketers have one of the most [...]

Persuasive Picks for the week of 07/27/09

Three Instantly Effective Social Media Strategies Alexandra Samuel, CEO of Social Signal, outlines three great options for building a robust social media presence, regardless of budget. Her article in BusinessWeek suggest companies use simple and quick innovations, building on existing tools and established best practices. Facebook and MySpace: Beware Of The Mommy Bloggers Mediapost’s Catharine. [...]