Sermo Named Media Brand of the Year

Posted on January 3, 2008 by Christine Perkett
Filed Under Client News, Social Media & Networking, Web 2.0 | Leave a Comment

Congratulations to our client, Sermo, who was named Media Brand of the Year by Medical Marketing & Media. We are particularly excited about this accomplishment because Sermo took a chance in 2006 with PerkettPR – one of the only firms they interviewed that did not have a dedicated healthcare division - and it continues to be a fruitful relationship for both companies. We worked closely with their marketing team all year to spread the word about this one-of-a-kind community for physicians - and helped it to grow to 40,000 doctors and counting.

Sermo continues to revolutionize healthcare. The discussions held, and decisions made, within the community positively impact not only physicians, but the patients they care for and the pharmaceutical companies that want to forge a safer and more productive future through a more efficient exchange of knowledge and resources. Sermo is a Web-based community where physicians share observations from daily practice, discuss emerging trends and provide new insights into medications, devices and treatments.

“And since physicians have never before been able to talk with a unified
voice in such impressive numbers, sharing observations and insight
about treatments, drugs, devices and biologics, we expect Sermo to
continue to rock the pharma marketing world for some time to come.”

We couldn’t agree more! We are extremely proud of this award, thankful for such an interesting and savvy client, and excited to share even more interesting developments about Sermo in the year to come. Congratulations to Dr. Daniel Palestrant, Founder & CEO; Gina Ashe, CMO; Greg Shenk, Director of Communications and the entire team at Sermo! What a year!