Self-Serving PR is Never Okay: Just Ask Dane Cook

On May 30, Boston hosted a fundraiser concert for The One Fund to support victims of the Boston Marathon bombings. By all accounts, it was a great success with numerous celebrities, most with Boston ties, contributing their time to help raise $1.5M for the fund. Unfortunately, the event and the meaning behind it was marred [...]

“Influencers Who Inspire” Our Latest Interview with Rebecca Lieb of the Altimeter Group

Rebecca’s experiences as an editor, marketer and analyst with the Altimeter Group, make her a perfect expert resource for our Influencers Who Inspire series. She is also the author of The Truth About Search Engine Optimization and most recently, Content Marketing. What is your favorite outdoor activity in the summer and where do you recommend going [...]

A lesson in social media missteps: Advice for Amy’s Baking Company

By now most of us have heard of the recent social media meltdown by Amy’s Baking Company Bakery Boutique & Bistro owners, Samy and Amy Bouzaglo. The Scottsdale-based couple was recently featured on an episode of Gordon Ramsay’s “Kitchen Nightmares,” where, ultimately, the Bouzaglos were allegedly so difficult to work with that Ramsay fired them. [...]

Tell your story – Storify

Working in an industry that’s constantly evolving, it’s imperative in PR to stay on top of the latest technologies, tools, and services. Whether it’s a social network (we love LinkedIn for networking and thought leadership opportunities) or a social media management tool (Hootsuite is on the top of our list)—we’re always on the look out [...]

Got content? 5 tips for great newsletter content

Newsletter creation can be remarkably challenging for even the most prolific writer. After all, your newsletter has some lofty goals: get through spam filters, attract readers’ eyes, get opened, get read, get click-thrus, convert to a lead, and if all the stars align – result in a sale. Phew! Coming up with good content is [...]

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