Persuasive Picks for week of 5/13/13

5-Google+-Insights-Resources-and-Tips-for-Business-Plus-InfographicGoogle added 41 new features to their social network darling, Google+. Yes, 41! With 190 million monthly active users, Google+ is still not as popular as other social communities, but interactive expert Bernadette Coleman thinks that with these updates comes a more appealing, more competitive network. She explains why social media marketers and small businesses should pay special attention in New Google+ Features Hit the Web – via SocialMediaToday

Yahoo announced that Tweets have become an important information source for many and will now be featured in Yahoo’s news feed. While few details have been revealed, it’s probably safe to assume that Yahoo will feature tweets that are popular, influential and of course meet certain criteria for authenticity and newsworthiness. Business2Community contributor, Victoria Harres, helps communicators prepare and provides 4 Best Practices Brands Should Implement, Now That Twitter is a Yahoo News Source

emotionsKing Fish CMO Gordon Plutsky wants to remind brands that people buy for emotional reasons. So while the digital marketing revolution has enabled companies to communicate directly with customers, it’s how companies choose to communicate with customers that will determine their ability to create emotional connections. Check out Gordon’s picks in  4 brands that emotionally connect with consumers - a look at leading companies that are moving past transactional relationships to better connect with empowered customers on iMediaConnection.

When Did Social Media Lose Its Way? In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. MarketingProfs‘ Verónica Maria Jarski posts an infographic from Hubspot that demonstrates the history of how brands lost their way in social media, and how they can find a path back to their roots.