Persuasive Picks – Week of December 14, 2015

According to PRNewser, “The PR Industry Has a Big Problem“. Guest columnist, Colin Jordan reports there are roughly 5.7 PR professionals for every one journalist, according to recent Labor reports in the U.S. He offers insight on how the PR industry must change.


Mashable reports on what we will see from content marketers in 2016. This article called “10 content marketing game changers to look for in 2016“, authored by Shafqat Islam, shares tips on what brands should do in 2016 to stay on top, including the rise of new platforms such as WeChat, Line and others.

Brent Gleeson, a Forbes contributor, pens a piece on social media marketing in 2016. “5 Things You Should Be Doing In Social Media Marketing In 2016” focuses on the top five things brands should be doing to better engage customers.  He encourages the use of live streaming and engaging more with key influencers.




Persuasive Picks – Week of November 30, 2015

As we close out the year, we are now turning our attention to strategies for 2016. In a piece for Entrepreneur, contributor Sujan Patel takes on this topic as it relates to marketing strategies for small businesses. This article called “5 Marketing Changes Small Businesses Need to Make in 2016” emphasizes the importance of relationship and mobile marketing.


In an article as part of the MarTech Landscape Series, we look at B2B marketing automation software and what it is.  This article called “MarTech Landscape: What Is Marketing Automation Software?”, we learn about what marketers need to understand before adopting a marketing automation platform.

Digital fundraising is the topic of NPR’s piece called “A Click Too Far: Why Using Social Media Isn’t That Great For Fundraising“. This piece, authored by Alina Selyukh, references some of the great social media fundraising campaigns such as the ALS Ice Bucket Challenge, but goes on to discuss how most campaigns aren’t proven to be all that effective.  Only 3 percent of fundraising referrals came from social media.



Persuasive Picks – Week of November 16, 2015

Ever wish PR stereotypes would vanish? Ned Ellison does in his PRWeek article called “Death to the PR stereotype“. His article talks about how gaining trust with your clients should help diminish the current stereotype.

The Five Marketing Trends CMOs Can No Longer Ignore In 2016” is another insightful piece by Jennifer Rooney, Staff Writer at Forbes. This piece includes a list of the five top trends that will strengthen next year and beyond.


Image credit: NASA on The Commons

Entrepreneur published an intriguing article authored by Rebecca Hasulak.  This article called “It’s Not Rocket Science: 4 Secrets Behind Good PR for Startups” focuses on goals and how you should commit your time, not your money behind a strategy. It also includes tips on pitching and how to keep things simple.


Persuasive Picks – Week of 11/9/2015

In honor of Veterans Day, PRNewser shared an intriguing piece called “5 PR Lessons to Learn From Veterans Day“. This article, authored by Shawn Paul Wood, offers lessons that PR people can learn including focusing on the cause, not the client and daring to be different.

The Holmes Report asks a thought provoking question to the PR World – “Are After-Hour Email Bans Realistic At PR Agencies?“. This article, authored by Aarti Shah, discusses the controversial topic of banning email after-hours to create a better work-life balance.


The Next Web covers the ever-popular topic of social media in an article called “4 tools for building a social media empire“. This thorough piece, authored by Mackensie Graham, gives practical advice and directs you towards the latest tools available to help increase your social media presence.

Persuasive Picks – Week of November 2, 2015

Chipotle’s E. Coli Crisis: P.R. Experts Say It’s Handling It Right” in a Forbes article authored by Geoff Williams. This article shares thoughts on how this brand can weather the storm of PR by making the right choices, which it appears to be doing.

PRWeek contributor, Nicky Imrie of The PR Network, pens an opinion piece about moving from full-time PR work to freelance PR work and how this type of flexibility is the key to the future of PR for women specifically. This article called “Why the PR industry needs to flex its muscles and support its women” talks about job shares, a topic covered at a panel discussion in May with Women in PR.


Product marketing is the focus of a Business2Community article this week, highlighting what not to do as you market your product.  This article called “The 3 Deadly Sins of Product Marketing” offers 3 don’ts as they apply to your marketing plan, including how you should not decrease your marketing budget by relying on your sales team to pick up the slack.