Persuasive Picks – Week of November 16, 2015

Ever wish PR stereotypes would vanish? Ned Ellison does in his PRWeek article called “Death to the PR stereotype“. His article talks about how gaining trust with your clients should help diminish the current stereotype.

The Five Marketing Trends CMOs Can No Longer Ignore In 2016” is another insightful piece by Jennifer Rooney, Staff Writer at Forbes. This piece includes a list of the five top trends that will strengthen next year and beyond.


Image credit: NASA on The Commons

Entrepreneur published an intriguing article authored by Rebecca Hasulak.  This article called “It’s Not Rocket Science: 4 Secrets Behind Good PR for Startups” focuses on goals and how you should commit your time, not your money behind a strategy. It also includes tips on pitching and how to keep things simple.


Persuasive Picks – Week of 11/9/2015

In honor of Veterans Day, PRNewser shared an intriguing piece called “5 PR Lessons to Learn From Veterans Day“. This article, authored by Shawn Paul Wood, offers lessons that PR people can learn including focusing on the cause, not the client and daring to be different.

The Holmes Report asks a thought provoking question to the PR World – “Are After-Hour Email Bans Realistic At PR Agencies?“. This article, authored by Aarti Shah, discusses the controversial topic of banning email after-hours to create a better work-life balance.


The Next Web covers the ever-popular topic of social media in an article called “4 tools for building a social media empire“. This thorough piece, authored by Mackensie Graham, gives practical advice and directs you towards the latest tools available to help increase your social media presence.

Persuasive Picks – Week of November 2, 2015

Chipotle’s E. Coli Crisis: P.R. Experts Say It’s Handling It Right” in a Forbes article authored by Geoff Williams. This article shares thoughts on how this brand can weather the storm of PR by making the right choices, which it appears to be doing.

PRWeek contributor, Nicky Imrie of The PR Network, pens an opinion piece about moving from full-time PR work to freelance PR work and how this type of flexibility is the key to the future of PR for women specifically. This article called “Why the PR industry needs to flex its muscles and support its women” talks about job shares, a topic covered at a panel discussion in May with Women in PR.


Product marketing is the focus of a Business2Community article this week, highlighting what not to do as you market your product.  This article called “The 3 Deadly Sins of Product Marketing” offers 3 don’ts as they apply to your marketing plan, including how you should not decrease your marketing budget by relying on your sales team to pick up the slack.

Persuasive Picks – Week of October 19, 2015

Collaboration is the focus of a Forbes article entitled “Collaboration Could Be Your Most Powerful Marketing Tool“. This piece, penned by Andrew Fayad, talks about how building alliances will help your business and how teaming up with others has its benefits.

In a bold article called “Can PR Firms Lead Brand-Building? These CMOs Are Unconvinced“, a survey suggests that PR firms stick to what they are successful at – traditional PR.  This new joint research study from the PR Council and ANA is particularly interesting as it only polled a small number of participants.


An Entrepreneur article, authored by Rohan Ayyar, offers tips to social media marketers on how to engage better on social media channels.  This article called “3 Never-Fail Tactics for Superior Social-Media Engagement” recommends email marketing as well as new social tools like WooBox.



Persuasive Picks – Week of October 12, 2015

PR Daily published a great article called “10 falsehoods about PR“. This article, authored by Robert White of PR Matters, focuses on the top things that PR is not while highlighting exactly what the definition of PR is.



Another great article this week from PR Daily is called “5 ways to write sharp, catchy infographic copy“. This piece, authored by Florence Mendoza, offers tips on how to create a memorable infographic that will catch attention from your audience.


Seven common uncertainties in PR and how to overcome them“, authored by contributor, Ken McGaffin, talks about uncertainties in PR including if a journalist receives your pitch or if a journalist will cover your topic after speaking with you – both are not guaranteed.