Starry Eyed Over Social Media

The Internet has been ablaze the last few months about social media and business. Everyone is trying to figure out the value of the different sites - from the “oldies” like Facebook and LinkedIn to newbies like Twitter, Seesmic, Plurk, Brightkite, etc. The value of such communities is especially abuzz in the realms of marketing […]

The Corporate Twitter Discussion Continues at BusinessWeek

On April 3 I wrote a post asking the community for opinions on corporations establishing a Twitter presence. We have been pleasantly surprised at the continued reactions and comments to this post and we have learned about some really cool trials taking place within the community. A good deal of folks - including some from […]

10 Blogging Tips from the Web 2.0 Expo

It’s been building for a while now, but being at the Web 2.0 Expo and attending sessions led by, and attended by, some of the biggest names in blogging right along side first-timers, made me realize how common blogging and micro blogging are now. Every session had a plethora of busy bloggers/wannabes from all over […]

Corporate Twitter Entities - Yay or Nay?

There have been some interesting discussions lately - both online and off - around the business value of Twitter. As part of those discussions, we’ve noticed some varying opinions on whether or not corporations should establish their own entity on this rapidly-growing micro-blogging community.
When we first established @PerkettPR, we were immediately called out (coincidentally […]

Sermo Named Media Brand of the Year

Congratulations to our client, Sermo, who was named Media Brand of the Year by Medical Marketing & Media. We are particularly excited about this accomplishment because Sermo took a chance in 2006 with PerkettPR – one of the only firms they interviewed that did not have a dedicated healthcare division - and it continues to […]

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