Starry Eyed Over Social Media

The Internet has been ablaze the last few months about social media and business. Everyone is trying to figure out the value of the different sites - from the “oldies” like Facebook and LinkedIn to newbies like Twitter, Seesmic, Plurk, Brightkite, etc. The value of such communities is especially abuzz in the realms of marketing […]

Does Anyone Know a Good PR Firm?

Well, sure! But the question is… is it the right firm for you?
I’ve noticed this question being posed a lot lately on LinkedIn Answers, Twitter and other communities. Sometimes we chime in, sometimes we just mine for competitive intelligence. It’s interesting to see the PR firms who take the time to provide context as to […]

Corporate Twitter Entities - Yay or Nay?

There have been some interesting discussions lately - both online and off - around the business value of Twitter. As part of those discussions, we’ve noticed some varying opinions on whether or not corporations should establish their own entity on this rapidly-growing micro-blogging community.
When we first established @PerkettPR, we were immediately called out (coincidentally […]

You Get What You Give with a PR Firm

As I was sitting in a planning meeting with our newest client last week, I was impressed with how much information they were sharing with us and how much effort they were putting into the relationship from the start. Not only did all of the key executives, including the CEO, meet with us for a […]

5 SEO Tips for PR Professionals

Last night I attended Boston’s March Social Media Club Event in Woburn, Massachusetts. The topic of the evening was “The Search for Results: Social Media and Search Marketing” which was presented by a panel that consisted of:

Amanda Watlington, Owner of Searching for Profit
Greg Jarboe, President and Co-Founder of SEO-PR
Sherwood Stranieri, Director of SEO at SMG […]

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