5 SEO Tips for PR Professionals

Last night I attended Boston’s March Social Media Club Event in Woburn, Massachusetts. The topic of the evening was “The Search for Results: Social Media and Search Marketing” which was presented by a panel that consisted of:

Amanda Watlington, Owner of Searching for Profit
Greg Jarboe, President and Co-Founder of SEO-PR
Sherwood Stranieri, Director of SEO at SMG [...]

Social Media Club: Increasing your blog’s influence

During this week’s Social Media Club meet-up in DC, b5 Media CTO Aaron Brazell (@technosailor on Twitter) gave an excellent presentation entitled “Blog Draft Day: Making it into the Bigs”. The presentation covers a great mix of social media and blog related topics that centralize around the challenges bloggers face when trying to increase influence.
Aaron [...]

Customer Service Part II - Do Your Customers Hate You?

On Friday we wrote about how customer service still matters. Today’s Boston Globe reiterates the importance of great customer care in a Business Filter blurb titled, “Customers Hate You.”
The Globe pulls a few gems from the recent Marketing Daily study, “America Suffering Customer-Service Meltdown,” indicating, “that about 62 percent of Americans say companies “don’t
care much” [...]

In a Web 2.0 World, Customer Service Still Matters

With all the do-it-yourself technologies prevalent in today’s Web 2.0 environment, customer service is very often stripped down to an IM chat or email. Often it’s impossible to get a human on the phone when you most need it, and when you do happen to “catch” a customer service representative, cultural barriers, sour attitudes and [...]

Two New Social Networking Lessons from - and for - PR

Two developments in social networking this week teach us more PR lessons – first and foremost, don’t forget the transparency!

1) Facebook/Microsoft – While the market was abuzz with a battle between Microsoft and Google over Facebook on Wednesday, a PR representative from Facebook “leaked” the deal by posting a [...]

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