Measuring the Real Value of Media Coverage

I came across an interesting blog post in MediaPost recently in which the author, travel PR executive Vicky Hastings, noted that quantitative measures are no longer sufficient for measuring the success of PR. Hear hear! While the ‘what’s’ and ‘how’s’ of PR measurement will remain in debate for years to come, particularly as the industry [...]


Tell your story – Storify

Working in an industry that’s constantly evolving, it’s imperative in PR to stay on top of the latest technologies, tools, and services. Whether it’s a social network (we love LinkedIn for networking and thought leadership opportunities) or a social media management tool (Hootsuite is on the top of our list)—we’re always on the look out [...]


Considering a career in PR? Tell your story for a chance to win

Calling all future PR pros! Test your storytelling chops in a new video contest called, “Take Flight with PR,” launched this week by the Council of Public Relations Firms (Council), our industry’s trade association. Contestants are invited to choose an interest, idea or passion they have, showing in their videos how a career in public [...]


The “12 Days of Christmas,” PR-style

‘Tis the season for the annual Christmas Price Index from PNC Wealth Management, which tallies up the cost of the “12 Days of Christmas” each year. According to the 2012 appraisal, there’s just over a six percent mark-up from last year, meaning it’ll set you back a cool $107,300, as reported by USA Today. Here’s [...]


Avoid Costly PR Mistakes in Your Small Business

Some of the top CEOs in the world have come under fire recently due to PR mistakes in their companies.  While PR is a critical aspect for any business - helping to shape how the public views a company - it can very often make or break a small business. Here are some vital tips [...]

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