It’s a Two-Way Street – 12 Questions to Ask A Potential PR or Social Marketing Client
I had a great meeting today with a business magazine publisher. A few things that he said to me during the meeting fell in line with this blog post that I had been planning for a while. Some of his comments included:
“You’re a great listener.”
“You don’t have that usual PR persona.”
“You are think and care [...]
Another Reason to Hire a Social Media-Savvy PR Firm
Earlier today, Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations released results of a national survey on how journalists rely on and use both social media and public relations resources for story research. While the headline, which reads “Majority of Journalists Now Depend on Social Media for [...]
PerkettPR – Best Tech PR Crunchie … With Your Help, Of Course!
Thank you for all of your support, conversation, engagement and interest in PerkettPR in the past year. As we close out a truly memorable year, we’re very excited to kick off 2010 with a bang … but we need your help!
Some of the PerkettPR crew at December’s holiday party
Because of you, our amazing community, we’ve [...]
Global Entrepreneurship Week – How Are You Helping Tomorrow’s Leaders?
This week has been dubbed “Global Entrepreneurship Week” by the Kauffman Foundation, the world’s leading foundation for entrepreneurship, and Make Your Mark, the UK’s campaign to give young people the confidence, skills and ambition to make their ideas happen. Their goal is to connect young people everywhere through local, national and global activities designed to [...]
Can You Afford Not to Demand Excellence?
I recently had a conversation with an industry colleague who works on the client side. During that conversation, which took place at a marketing conference, he shared with me his experience at a certain other interactive conference last year: “One awesome week-long party paid for by my company. No real business takes place in terms [...]
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