Got content? 5 tips for great newsletter content

Newsletter creation can be remarkably challenging for even the most prolific writer. After all, your newsletter has some lofty goals: get through spam filters, attract readers’ eyes, get opened, get read, get click-thrus, convert to a lead, and if all the stars align – result in a sale. Phew! Coming up with good content is [...]

Lights, camera, action, oh my?

Just as personal computers and the Internet have sparked the writer and publisher in everyone; camera enabled devices and social media are now making videographers and producers of us all. Video has not only become a part of everyone’s social life, it’s become a necessary skill in the public relations and marketing world. Shooting and [...]

“Influencers Who Inspire” Interview with Marcus Sheridan

Our latest “Influencers Who Inspire” interview is with Marcus Sheridan, President of The Sales Lion – one of the premier inbound and content marketing companies in the world, training businesses large and small how to leverage content to build their digital brand and increase sales drastically. He is also Partner of River Pools and Spas, [...]

Everyone Works for the Marketing Department

Last night I was fortunate enough to make my way with Heather Mosley to deCordova Museum in Lincoln, MA for Marketing Profs Smart Marketers Tour – Boston. In addition to a gorgeous venue and evening, the crowd was lively and the speakers – interviewed by Matt Grant of Marketing Profs – were excellent. I’m also [...]

Influencers Who Inspire: Hubspot’s Mike Volpe

Just a little over a year ago, Christine Perkett won a guest spot on Hubspot TV with Mike Volpe. Christine received 40% of the vote and had the privilege of guest hosting with Mike live from their Cambridge, MA offices. We’ve always had a huge appreciation for Mike here at PerkettPR, and appreciated him welcoming [...]

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