Influencers Who Inspire: Hubspot’s Mike Volpe

Just a little over a year ago, Christine Perkett won a guest spot on Hubspot TV with Mike Volpe. Christine received 40% of the vote and had the privilege of guest hosting with Mike live from their Cambridge, MA offices. We’ve always had a huge appreciation for Mike here at PerkettPR, and appreciated him welcoming [...]

Keeping up with the Kardashian Brand

Kardashian. Even if you don’t want to, you know the name. You may watch the slew of reality television shows associated with the name (Keeping Up with the Kardashians, Kourtney & Kim Kardashian Take New York, Khloe & Lamar). Or perhaps you shop at Dash (the Kardashian boutique) or Sears (the Kardashian Kollection clothing line). [...]

Scan Me! QR codes–the Connection between Offline and Online Worlds

Quick Response codes (QR codes) are going mainstream and creating quite the buzz. Similar to a barcode—QR codes are used by businesses to track inventory and price products at the point of sale; however, unlike one-dimensional barcodes, QR codes are two-dimensional and have the ability to hold more information, making them increasingly popular for retailers. [...]

“New Marketing” and “Social PR” are Simple. Talk With Me.

I constantly see chatter, blogs, articles and tweets out there about “New marketing” and “How PR works – or if it’s even necessary” now that social media is so mainstream, easy and accessible. Oy, I am so tired of the misconceptions that social media has somehow replaced these important roles in business. But I’m even [...]

Jennifer Aniston Goes Viral with ‘Smart’ Sex Tape

What do you get when you throw a gorgeous actress into a room with adorable puppies, a cute lip-synching kid, dancing babies and double rainbows and then give it a title that makes people stop in their tracks and do a double-take? A viral video that’s the talk of the Internet this week, with 4.7 million views [...]

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