Digital PRoductions – January Highlights

PerkettPR offers digital production to support our clients’ initiatives and provides creative services from graphic and web design to online video production to support user-engagement campaigns for all social media platforms.

PerkettPR is pleased to share some recent examples of client digital production work from the past month as part of a new series showcasing our expertise in this area:

Photo Sharing Trends Infographic for Photobucket (client)

Infographic by PerkettPR showing results from a Photobucket survey which reveals a spike in mobile video and fanatical mobile app usage during 2011 holiday season.


Click image to see full infographic

Facebook Landing Page for Aternity (client)

A custom Facebook page created by PerkettPR for Aternity Inc., the industry leader in end user experience management solutions for Global 1000 enterprises. This custom page invites Facebook visitors to like their page; after liking the custom page thanks visitors and invites them to sign up for newsletter.


Click image to see Facebook page

John Green, Baker Donelson for Aternity (client)

Video post-production of a conversation with John Green, Chief Information Officer, Baker Donelson, the nation’s 73rd largest law firm and customer of Aternity. John talks about Baker Donelson’s focus on End User Experience Management and their use of Aternity’s FPI Platform.

Persuasive Picks for week of 2/13/12

Stephanie Shkolnik takes a look at the components critical to long-term success as you plan your social strategy in How social actually impacts your bottom line via iMediaConnection.

Social media amateur aficionado Dr Layla McCay attends five Social Media Week events and brings back Five Social Media Lessons From the Cutting Edge for The Huffington Post.

MarketingProfs‘ Chris Chariton explains why marketers should focus on content creation, online marketing, and technology in the article Five Trends B2B Marketers Need to Understand to Succeed in 2012.

Adam Vincenzini rounds up some of the latest tools and apps that are generating some buzz online in This week’s most useful new social media tools via TheNextWeb.

Looking for CoTweet Alternatives? Our Comparison of Social Media Management Options

If you are a standard CoTweet user, you have probably heard that on February 15, 2012, ExactTarget will be replacing the free service CoTweet with the premium service SocialEngage – with a free trial for 30 days. To help those of you that may be scrambling for an alternative, we did some leg work for you. Below you’ll find a comparison of features and functionality across SocialEngage and other popular social media management tools in the interest of deciding which  alternative is best for standard CoTweet users. The factors considered in this comparison include the ability to pre schedule posts, view messages and replies, as well as multiple user and team members support, and of course, pricing.

SocialEngage http://www.cotweet.com

Billed as the next chapter for CoTweet, SocialEngage has the same general interface (single column display with sidebar navigation) plus many new features. Pricing for SocialEngage is not available online. To find out more about SocialEngage you must provide an email to download a digital brochure and then speak with a salesperson for a price.

HootSuite http://www.hootsuite.com

Creating and scheduling posts are simple tasks with HootSuite. It features an intuitive interface using tab navigation for each profile, multiple columns for displaying streams (feeds, mentions, messages) and a side toolbar to access features. HootSuite also features custom analytic reporting and supports adding profiles from most social networks.

TweetDeck http://www.tweetdeck.com

TweetDeck is available as a web or desktop application and is very easy to create and schedule posts from multiple profiles. It features a simple multiple column interface and a top toolbar. You may add multiple columns and assign feeds, mentions, messages and more from unlimited social profiles. Unfortunately there is no team member support.

MarketMeSuite http://www.marketmesuite.com

MarketMeSuite has an interface that is very similar to CoTweet; and offers similar functionality with the addition of adding profiles from LinkedIn and Facebook, but currently not Pages. MarketMeSuite is in beta with some additional functionality still in development, including analytic reporting.

Roost http://www.roost.com

Creating and scheduling posts is not a quick process with Roost. The wizard-like interface walks you through 4 steps to create a message. The application encourages you to create a campaign for the an entire week and has a feature that recommends content based on sources you choose. Team members are not supported.

Seesmic http://www.seesmic.com

Seemic offers a plethora of apps for web, desktops, iPhone, Android and Windows Phone. The simple interface uses multiple column display and sidebar navigation – similar to TweetDeck. Seesmic supports unlimited social profiles, but there is no team member support.

Buffer http://www.bufferapp.com

Buffer is an interesting and different paradigm from CoTweet. The idea is that when you come across something you like, simply add it to your “buffer” – a queue from which Buffer publishes at established times of the day. Adding posts in Buffer is very straight forward, however, you do not have the ability to pick individual date/times for your posts. Adding posts from web or mobile device to Buffer is a snap, with browser plugins available for most browsers, Android and Google Reader.

Recommended Alternatives for Standard CoTweet Users
In consideration of all the factors used to compare these services, MarketMeSuite is the only service that offers all the functionality of CoTweet for the same price: free.  CoTweet users will find the interface to be very familiar, while offering some additional features.  MarketMeSuite is a beta service and some of the functionality is still in development, so some change is expected.  For more information, MarketMeSuite has provided a Getting Started Video.

If you would rather avoid using a beta service and are willing to pay a premium, HootSuite is the most affordable option.  It offers all the same functionality of CoTweet plus custom analytic reporting and support for most social networks including Twitter, Facebook, LinkedIn, MySpace, etc.

We hope this has been a helpful overview of some of the popular social media management tools available for those standard CoTweet users trying to decide on the best alternative.

Persuasive Picks for week of 2/6/12

Those who succeed in social media and those having the ability to influence the behavior of others are master storytellers, writes Joshua Leatherman in this SocialMediaToday story An Essential Key to Social Media Influence: Tell Your Story Well.

Damian Hagger talks about the growing trend of niche social communities and what that means for marketers in The Rise of Hypersocial via iMediaConnection.

MarketingProfs contributor Paul Fabrietti takes a look at the latest news that Pinterest is making money off our interactions and asks Has Pinterest Broken a Golden Rule? What do you think?

Are you receiving awards for your social content discovery, curation and recommendations? Adam Vincenzini of The Next Web provides some of the hottest new content monetization platforms in This week’s best new social media tools.

Influencers Who Inspire: Broadcast and Social Media Editor, Lisa van der Pool

This week’s interview in our “Influencers Who Inspire” series is with Lisa van der Pool of the Boston Business Journal.  Lisa has been a Broadcast editor and Reporter at the Boston Business Journal since 2005. At the BBJ she covers advertising, small business, legal services, retail and hospitality; and maintains the newspaper’s Twitter account. She also regularly appears on WBZ-TV Channel 4 discussing the top business stories of the day. Prior to joining the BBJ, Lisa worked at Adweek Magazine for five years, where she covered advertising and PR firms across New England.

 

What is the first thing you do when you wake up in the morning?

Check my email, and Twitter.

 

What do you love about Boston?

It’s a city with a lot to offer, but it’s also very cozy and accessible.

 

If you could be on a reality TV show, which one would it be and why?

Definitely Top Chef, it’s my favorite show. But first I’d have to learn how to cook.

 

What was it like to work at AdWeek?

Adweek’s a cool trade magazine.The advertising world is a dramatic, exciting industry to write about and I met many fascinating ad execs over the years.

 

What do you think the future of advertising looks like – will we continue to see consumer-contributed/participation?

Every year advertisers get more savvy about taking advantage of social media. And yes, I think smart advertisers know they need to get consumers involved and interact with them directly.

 

What is your favorite ad ever?

Probably Volkswagen’s Pink Moon, back when Arnold Worldwide worked on the account.

 

What are you passionate about? Any hobbies?

I spend as much time as possible with my family, and friends. I also love music and going to the movies.

 

Where did you rescue your cats from and why?

I got them from Angell Animal Medical Center in Boston, which has a great adoption center for cats, dogs and other animals. I’m passionate about helping animals, so caring for a pair of cats at home who were found on the streets of Methuen is the least I can do.

 

What’s the last vacation you took?

Scottsdale, Arizona. We just went there to relax and enjoy the scenery.

 

What’s your take on this year’s Super Bowl Ads – which was your favorite, were the ads a win or as snooze this year?

Overall, I was extremely underwhelmed by this year’s Super Bowl commercials. Nothing struck me as all that creative or funny. I liked Chevy’s Apocalypse ad with the Twinkie shout out. My least favorite commercials were the sexist ones: Teleflora, Go Daddy and Fiat. Advertisers need to wake up a bit more and remember that women watch the big game too.

What is next for you in 2012?

I have a few fun vacations planned already. And I’m trying to be better organized!