It’s a Two-Way Street – 12 Questions to Ask A Potential PR or Social Marketing Client

I had a great meeting today with a business magazine publisher. A few things that he said to me during the meeting fell in line with this blog post that I had been planning for a while. Some of his comments included:
“You’re a great listener.”
“You don’t have that usual PR persona.”
“You are think and care [...]

Another Reason to Hire a Social Media-Savvy PR Firm

Earlier today, Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations released results of a national survey on how journalists rely on and use both social media and public relations resources for story research. While the headline, which reads “Majority of Journalists Now Depend on Social Media for [...]

PR: Needed, If Not Loved – and Sorely in Need of Industry Change

I had the pleasure of receiving a complimentary copy of Rafe Needleman’s book, “PRO PR TIPS: Public Relations Advice from a Jaded Journalist” recently. (Thank you to its sponsor, ITDATABASE). This book is a brief and humorous – although sadly accurate – compilation of 100 tips that Rafe started originally as an occasional exasperated Twitter [...]

Shut Up and Listen

I have had a lot of conversations about PR over the years with prospects, clients and partners. Some of my favorite stories are when they share their other PR experiences. In fact, inquiring about experiences with other agencies – both good and bad – is one of the first questions we ask any prospect. We [...]

The Article I Want to Read on PR

Yesterday morning I woke up to the same New York Times article that the rest of the PR industry did – although I had known that it was coming. Whenever there’s an article on our industry, it seems to cause a huge hoopla – I guess we’re not used to being the ones in the [...]

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PerkettPR: @tommy_landry good Q! But we thought Internet fame was fame-fame these days. For ex, Tweethearts in @VanityFair, @chrisbrogan @garyvee...
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PerkettPR: Speaking of cool design, if you are interested in it brand &/or renewable energy, check out what client @cmntweets did: http://bit.ly/biyDgQ
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PerkettPR: Don't let the headline fool you, this is cool, creative stuff. http://bit.ly/ayAdvm #design #nyc #restaurant
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