Our Favorite Things…for the Multi-Tasker

If you work in PR, chances are good that you’re a master multi-tasker. But even the best juggler needs a helping hand from time to time. That’s why we’ve compiled a list of our favorite apps, gadgets and websites to help you streamline your act and even add to it without dropping a single ball.

2584411389_d91e092e7c

  • Mynd – it’s a calendar app, but breaks a very busy day down visually into very simple to consume blocks. So you know what’s next, who you’re meeting with and what tasks you have to get done. It can also sync with Waze so if you are traveling to a meeting it will tell you ahead of time if there is heavy traffic and you need to leave early.

 

  • I’m going “old school” with this one and recommending the original Amazon Kindle (at a very palatable $70). If you’re anything like me and amass a ridiculous amount of books on your “to-read” list, but never have enough time to get to them, the Kindle is your answer. Whether you’re in the waiting room of a doctor’s office, mid-commute or simply find yourself with a few minutes to spare, you can download all your books to one compact device & carry them with you to start chipping away at the pile. Get through your must-reads before they collect any more dust on those bookshelves!

 

  • Check app – I have it on my iPad and I can check my bank accounts balances for payments and deposits and I can also check on how my mutual funds and stocks are doing…all in one place with one touch.

 

  • iPad – or any good tablet that supports the same capabilities. I can access my email, view documents, update and monitor my social profiles, read books via Kindle or Nook apps, browse the web, manage my banking needs, shop, entertain my kids in line at the grocery store watching Paw Patrol (again), and countless other tasks and activities all in one place. It’s brilliant.

292792273_2af6da2530

  • I covet Yipit this time of year – it’s an aggregator for all the social selling apps, but in one place, so when online shopping, instead of scouring Groupon, LivingSocial, etc. for deals, Yipit sends me a daily list of all deals in one spot (they tweet them, too). Extremely helpful – I think it’s the best kept secret!

 

We know these are very few of the many time saving and time enriching tools out there. So, please share your favorites in the comments. The more we share, the more we all benefit. And this is the giving season after all.

 

Cheers!

Happy Dictionary Day!

Ok, so there may not be presents, fireworks or candy to mark the occasion, but we can assure you that lexicographers across the country are certainly celebrating today. (Don’t know what a “lexicographer” is? There’s no better way to partake in this unofficial holiday than to break out your dictionary!)

ppr_dictionary_day_2013

Why? Noah Webster, otherwise known as the “father of the American dictionary,” was born today in 1758. Fun fact: It took him 27 years to complete his first dictionary in the English language!

But rather than break out our dusty books in honor of the event, we thought we’d pay homage by talking about what’s inside them, as that’s the true impetus behind this annual observance.

See, as PR professionals, we rely on the word (both written and spoken) daily. Just as Edward Bulwer-Lytton said in 1839, “The pen is mightier than the sword,” we, too, know the power of words and their ability to inform, inspire and even incite action.

Whether we’re writing a pitch, press release or bylined article, we’re constantly aware of the words we choose – and how their tone and meaning will be interpreted. In fact, as we’re creating and circulating information on behalf of our clients, we strive to stay adept at striking a balance between keeping the messaging consistent and the language fresh.

So take a few moments today to open or click onto a dictionary, and peruse a few new words to add to your vocabulary. If you’re in need of some inspiration, go to www.worldwidewords.org, or check out our infographic above, which highlights a few of our personal favorites. We’d also be remiss if we didn’t include a few words from Mark Twain, a man who had a definite way with them:

“The difference between the right word and the almost right word is the difference between lightning and a lightning bug.”

The lesson here for us PR folks? Words are the building blocks for success, as they can help you communicate more clearly, yield better results and separate yourself and your clients from the competition. Use them wisely!

Today’s Best PR and Marketing Executives Employ “Creatalitics”

“How do fevers in the human brain produce the dreams and visions that become transformed into blazes of insight?” The Creative Brain

ppr_left_right_brain

When I was in college, I was proud to be studying at a University that had its PR program in the School of Business, resulting in a Bachelor of Science in Business degree. This was – and stills seems to be – a rarity in the field. Most PR and Marketing degrees are housed in the School of Communications and/or result in a Bachelor of Arts. In the past, this seemed to make sense for PR – it reflected the creative arts side of the field – writing, event planning, branding, messaging, etc. But today, with the explosion of analytics and data in the field, PR and Marketing executives have to think differently. They need to use both sides of their brain – the right, creative side and the left, analytical side. (Luckily, my degree prepared me for both before the market turned that direction.)

The creative side of the brain is still crucial to coming up with marketing strategies, branding and messages that appeal to people. We have to understand how to entice strong emotions that lead to action. Once that action is taken, we now have to use the right side of our brain to determine if that action resulted in value to our organization (or our clients’ organizations). Our creativity is crucial when it comes to content – we are in fact content creators and publishers in the day and age of social media. It takes fun, whimsy and innovative risk taking to create content that’s really going to stand out. But in order to truly create the best content, we need to use the right side of our brain to analyze how that content – if that content is working.

It’s not enough anymore to say “That was a really catchy headline” or “The logo is awesome” – or even to just write a creative pitch that gets a reporter’s attention. We now need to drill down and, after the reporter writes his or her article, analyze if the messages within drove the right interest. Was the article placed in the right outlet? Did the messages appeal to the right audience? What did they do as a result? Did they click through to our site? Did they buy? Why or why not?

This movement is also reflected in the banter about CIOs and CMOs battling for budget and suddenly sharing some tech responsibilities. CMOs are responsible for more data-driven decisions than in the past, and that includes managing the website’s content (which CIOs also need to make sure doesn’t then result in slower performance or other issues), and purchasing analytical software. As Dell chief information officer Andi Karaboutis recently told ZDNet, “Things for which I work together with Karen [the CMO]? Analytics, big data.”

And thus, today’s best PR and Marketing executives are what I’ve dubbed “Creatalitics” thinkers. They combine really creative and innovative ideas – those “dreams and visions” with data and analysis – the “blazes of insight” that tells them if their creations go beyond initial appeal and into the world of actionable value to the company’s bottom line. How are you using “creatalitics” in your PR or marketing position? If we can help you better undersatnd and merge this new way of thinking into your organization, let me know.