Persuasive Picks for the week of 08/09/10

10 signs you’re the social media nerd of your companyAndrew Worob contributes these 10 entertaining signs of “Social Media Nerdism” via his guest post on Ragan.com
The Social Media ImperativeThis Adweek.com post from MediaCom North America CEO, Doug Checkeris focuses on the pre- and post-recession buying habits of consumers and how marketers will need to engage [...]

Actually, Pay Attention To That (Wo)man Behind the Curtain

Last week Hubspot – via Twitter Grader – highlighted the The 100 Most Powerful Women On Twitter which included a lot of influential and interesting women I expected to see there, such as Ann Handley, Jennifer Leggio, Beth Kanter, and Charlene Li, and a few surprises that I wouldn’t have readily thought of, but are [...]

Persuasive PIcks for the week of 07/05/10

Social Media Employee Policy Examples from Over 100 Companies and OrganizationsCreating a Social Media Policy for you organization can be a challenging process. It needs to provide employees with enough leeway to engage properly, but also help prevent them from giving away the secret sauce. This post from Ralph Paglia on AutomotiveDigitalMarketing.com provides an extensive [...]

Persuasive Picks for the Week of 6/21/2010

Lacking a game plan when it comes to social marketing? You’re not alone. Social Marketing continues to perplex many marketers, according to eMarketer. In its article, “What Makes Up a Social Marketing Strategy,” the critical components of an effective strategy are reviewed, with some startling facts of how many marketers are still operating this element [...]

Is Chris Brogan Wrong?

Recently, Chris Brogan – a respected industry colleague and someone we’ve worked with on occasion, wrote “50 Power Twitter Tips,” a nice little post that’s been viewed about 10,000 times or so. It was also put into video form by one of his fans, as you can see here:

One of those 50 tips seems pretty [...]

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