Persuasive Picks – Week of August 10, 2015

7 Social Media Platforms That Could Explode Before 2016”, authored by Forbes contributor, Jayson DeMers, offers insight on the upcoming platforms that social media professionals should expect this year. SlideShare and Shots are on the list as well as social shopping app, Wanelo.

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Kimberlee Morrison, contributor to AdWeek’s SocialTimes, pens an article on the value of social media presence for consumers. Her article called “Consumers Value Social Media Presence — But Some Small Businesses Aren’t Buying In” reports on data from Enplug that shows that small business owners don’t think social media is a good value for their business. The results show that small business owners aren’t quite aware of the weight consumers give to social media content. “How Do you Create a Strong Global Marketing Campaign?” covers the timely topic of personalizing your global campaign. This article, authored by Courtney Huber, recommends that companies customize each campaign based the country and language.

Persuasive Picks – Week of August 3, 2015

“Less Than 10% Of Companies Are Using Marketing Automation, Here’s Why”, authored by Forbes contributor, Mike Templeman, discusses the important topic of marketing automation. This technology has been around for half a decade, but companies aren’t utilizing it due to an upfront time consuming implementation process.

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Entrepreneur contributor, Rocco Baldassarre, reports on 5 online marketing tips for entrepreneurs. These tips include social media, testing new advertising channels, upselling and more. The article called “5 Online Marketing Basics Every Entrepreneur Needs to Know” also recommends utilizing tools such as Google Analytics and Facebook advertising.

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Burson-Marsteller tops the list of PR firms in PRNewser’s “PR Agency Report Card (Part 1)”. This annual ranking of PR firms highlights the champions of communications in the PR world.

Persuasive Picks – Week of July 27, 2015

Business2Community author, Anna Rodriguez pens an article called “The Good And The Devil Benefits of Virtual And Social Media Management”. The article focuses on the recent survey from WorldatWork that found found that the number of American employees who worked virtually at least one day a month reached 17.2 million in 2008. The article goes on to offer tips on managing a virtual workforce effectively. 6-ways-to-manage-a-virtual-work-force   ‘Why You Need To Diversify Your Marketing”, written by Forbes contributor, Mike Templeman, offers insight on why companies need to consider more than one channel in their marketing efforts. Once a company finds their marketing channel where they can achieve traction, it is incumbent upon that company to seek out and establish and second, third, or fourth effective marketing channel. Business2Community also covers the topic of storytelling in marketing in its article called “Using Storytelling in Your Software & Technology Marketing.  Author Stephanie Kapera discusses how storytelling in campaigns and videos as well as blogs offers marketers a chance to have their customers understand them better. Kapera also offers tips on when storytelling is not appropriare.

Persuasive Picks – Week of July 20, 2015

Business2Community author, Susan Gilbert discusses how positive vision in marketing will protect you from failure. “Positive Focus Creates Better Marketing Results” provides 4 easy steps for positive focus, including how to monitor your time on social media and being open to new marketing strategies.

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7 of the Best Tools to Aid Your Content Marketing”, an insightful piece by Julia McCoy, covers some of the latest content marketing tools out there that can help you be smarter and more accurate in your content marketing strategy.

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Mike Templeman contributes an article called “How Facebook And Twitter Fit Into B2B Marketing”  which discusses two lesser-used social media platforms, Facebook and Twitter and how they can be a real value in B2B marketing.

Persuasive Picks – Week of July 13, 2015

Forbes contributor, Theo Priestly pens a story discussing the challenges marketers face in these fast paced times. “Marketing: 3 Reasons To Tell A Story, Not Sell Technology” states that organizations need to turn their attention more towards storytelling and explains how to approach this task effectively. storytelling-18642-3-1940x1293   TheNextWeb’s article called “5 Social Media Fails and the Apps That Could Have Saved Them”, points out various social media mistakes by well known brands such as DiGiorno, New England Patriots and McDonalds. It offers insight on the apps that could have helped these brands when human error could not have been avoided. shutterstock_171257771 Justin Lafferty authors an article for AdWeek’s Social Times called “Was Amazon’s #PrimeDay a Social Media Failure?”, delving in to the success of this social media campaign. Though Amazon said that Prime Day sales surpassed Black Friday or 2014, a lot of the chatter around the sale event was negative or bland, according to Talkwalker.