10 Things PR People Should Do Every Workday

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In keeping with the spirit of the New Year/new leaf theme for January,
we’ve been trying to harness the burst of resolution motivation to establish
habits that lead to better efficiency, productivity and effectiveness, both
personally and collectively, this year. And one source of inspiration was J.T.
O’Donnell’s article on LinkedIn about her approach to the “how do I get it
all done” conundrum.

As the time-pressed CEO of Careerealism Media, O’Donnell suggests that we limit our daily to-do list to 10 things, which includes a mix of job tasks, social chores and developmental goals. Now, before you ask – yes, she does more than these 10 items every day, but these, she says, are the 10 she chooses to do with consistency because they’ve proven the best way for her to grow her career and business over the years.

This, of course got us thinking, “What would the list look like for PR professionals?” Again, these aren’t the only things we think you should be doing each day, but rather a list of suggestions to help promote growth over the next 12 months. So see below for our ideas, and feel free to add your own two cents in the comments!

1. Scan the news. Take 10-15 minutes every morning to do this — and not only the top national news, but also the news in your company’s or clients’ industries. It’s a good way to stay on top of industry and competitive developments, not to mention it’s a necessity for identifying news jacking opportunities.

2. Make a to-do list. As every PR pro knows, ours is a reactive business, which means planned activities can get pushed aside easily. Stay organized and on track with daily task lists that keep you accountable to the proactive and maintenance items that often get overlooked in the heat of the (inevitable) times of crisis.

3. Contribute to the conversation. We’re talkin’ social media here, but the key is to keep it meaningful – not mindless. Find a handful of valuable articles, blog posts, infographics, etc. that pertain to your clients and their industries, the PR profession, or even just business in general, and share with your network.

4. Learn about a new tool or technology. This means not only familiarizing yourself with your clients’ products and services, but their competitors, as well. Got an interest in a particular area? Bone up on a new site, app, tool or technique, and teach your colleague so you can all be knowledgeable about what’s out there.

5. Connect…offline. Step away from the computer. Yes, cut the digital umbilical cord, and go grab a cup of coffee with a client, invite a reporter to happy hour, attend a local conference or try out a new network event. After all, business is about relationships, and you can’t keep connections as strong behind a keyboard.

6. Write. It’s probably the task that gets pushed off to the last minute because there are emails to answer, calls to make, and just about any other task seems more appealing than staring at a blank page with a blinking cursor. But flex the writing muscle, and it WILL get stronger.

7. Get momentum with media. Keep goals focused, actionable and realistic – then chip away at them each day. Start with a short list of six to eight media outlets that are a good match for your client, research contacts, get to know them, read their content, get creative with your pitches and connect with them accordingly.

8. Engage your clients. Ask questions that will help you understand their situation better. Make time to regularly check in with them to get to know how they think and feel, and encourage them to share observations regarding the progress of the project and your performance so you can course correct before it’s too late.

9. Make it measurable. Force yourself to develop and adhere to a method for tracking metrics. Not only does it allow you to create a benchmark for progress, but it also provides a means with which you can communicate those intangible successes to your clients. Just keep the process seamless, simple and straightforward.

10. Do stuff that inspires you. It sounds fluffy, but it’s arguably the most important: Allow yourself the space to get creative, let your mind wander and explore your imagination. It feels contrary to marching toward those business objectives, but granting yourself permission to dream is really when the best work happens.

 

Photo/Image by David Carpenter

Changing it up for 2014: Get Agile with New Year’s “Revolutions”

Well, we’re halfway through January (seriously, where did the time go?!), so there’s no better time to do a quick check in with yourself to see how those New Year’s resolutions are panning out. Have you been able to make any new habits stick, or are you still feeling like you’re stuck in the same rut from 2013?

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When we asked our staff the same question (for those of us who actually buy into the whole resolution thing), it became clear that being successful with these desired changes means less about going cold turkey, and more about committing to an ongoing process of overriding old habits and rewiring them with new patterns of behavior until something clicks.

Case in point:
-”My resolution is to be as organized and productive in my personal life as I am at work. I can’t say I’m knocking it out of the park, but I’m making progress. Although the fact the Patriots have been in the playoffs isn’t helping my cause at all since my husband’s participation is required to finish some of my home projects!”
-”This year I wanted to keep it simple, so my resolution was to walk the dogs each evening before dinner. Not only would it be good for all of us to get some fresh air, but it forces me step away from the computer for a few minutes. Our new routine lasted all of a few days, but at least we are getting out more often when we can.”
-”I resoluted to slow down and play with my kids more. It was going well until they got back to school, I went back to work, and they started all their activities. I need to have some sort of reminder to stay on track better.”

See a common theme here?

So did we, which got us thinking about our clients, particularly the Agile software development methods they use (for both product development and team management) and how much more fluid an iterative and incremental approach can be when it comes to making significant, sustained progress. As you know, Agile is a solution-oriented process that relies on adaptive planning and evolutionary processes, along with rapid and flexible response to change…so if it’s been proven successful in our business lives, it only makes sense that we could apply the same techniques in our personal lives, as well.

Enter what we like to call our New Year’s “Revolutions” for 2014.

Sure, we still need to keep an eye on the bigger picture (such as losing 10 pounds or seeing X increase in revenue), but you’ll get there more quickly if you create a list of actionable steps for the short-term, adjusting as you go along. Is something working – like a pitch that strikes a nerve with reporters, or a new way to remind yourself to stop and smell the roses with your kiddos? Then double down on those efforts to see bigger gains. Or is something not working – like an old press release format that’s lost traction, or dog leashes strewn about the house, so it takes you 15 minutes to find them before you lose all momentum to get outside? Then it’s time to switch things up, and try something new that removes the friction that’s preventing you from moving forward.

Respond to change – both positive and negative – and you’ll see results more quickly. See results, and you’ll no doubt be inspired to do more. The cycle slowly snowballs, and before you know it, you’ve got some major momentum to keep you going toward – and achieving – all of those goals.

Have you successfully added agility to your personal life? We’d love to hear more in the comments!

Our Favorite Things…for the Multi-Tasker

If you work in PR, chances are good that you’re a master multi-tasker. But even the best juggler needs a helping hand from time to time. That’s why we’ve compiled a list of our favorite apps, gadgets and websites to help you streamline your act and even add to it without dropping a single ball.

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  • Mynd – it’s a calendar app, but breaks a very busy day down visually into very simple to consume blocks. So you know what’s next, who you’re meeting with and what tasks you have to get done. It can also sync with Waze so if you are traveling to a meeting it will tell you ahead of time if there is heavy traffic and you need to leave early.

 

  • I’m going “old school” with this one and recommending the original Amazon Kindle (at a very palatable $70). If you’re anything like me and amass a ridiculous amount of books on your “to-read” list, but never have enough time to get to them, the Kindle is your answer. Whether you’re in the waiting room of a doctor’s office, mid-commute or simply find yourself with a few minutes to spare, you can download all your books to one compact device & carry them with you to start chipping away at the pile. Get through your must-reads before they collect any more dust on those bookshelves!

 

  • Check app – I have it on my iPad and I can check my bank accounts balances for payments and deposits and I can also check on how my mutual funds and stocks are doing…all in one place with one touch.

 

  • iPad – or any good tablet that supports the same capabilities. I can access my email, view documents, update and monitor my social profiles, read books via Kindle or Nook apps, browse the web, manage my banking needs, shop, entertain my kids in line at the grocery store watching Paw Patrol (again), and countless other tasks and activities all in one place. It’s brilliant.

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  • I covet Yipit this time of year – it’s an aggregator for all the social selling apps, but in one place, so when online shopping, instead of scouring Groupon, LivingSocial, etc. for deals, Yipit sends me a daily list of all deals in one spot (they tweet them, too). Extremely helpful – I think it’s the best kept secret!

 

We know these are very few of the many time saving and time enriching tools out there. So, please share your favorites in the comments. The more we share, the more we all benefit. And this is the giving season after all.

 

Cheers!

“Influencers Who Inspire” Our Latest Interview with Kate Gamble, Managing Editor, healthsystemCIO.com

KG_LinkedIn (3)This week’s interview is with Kate Gamble, Managing Editor of healthsystemCIO.com.  Gamble has copious experience covering the healthcare IT field, and prior to her role at healthsystemCIO.com, Gamble worked as senior editor of Pharmacy Times. And, earlier, worked with healthsystemCIO.com Editor-in-Chief Anthony Guerra at Healthcare Informatics magazine, ultimately attaining the title of associate managing editor. Gamble has interviewed dozens of CIOs and attended numerous annual conferences such as HIMSS and MGMA, as well as local HIMSS events. We caught up with Gamble and asked her what is currently on top of mind for healthcare CIOs, her background in healthcare and sports journalism and what is next for her for the remainder of 2013.

 

What is the best part of your job/career?

There are so many things I love about my job. First, I work for someone I truly respect. Anthony Guerra and I are a great team — not just because we see eye-to-eye on many key issues, but also because I know I can speak up when I don’t agree with something. I realize how lucky I am to have a job where I’m given complete latitude regarding editorial decisions. The fact that Anthony trusts me to make decisions motivates me to work that much harder. Second, I love being part of the healthcare IT industry during such a transformative and interesting time period. And third, I think it’s such a unique privilege to spend so much time speaking to CIOs, the people who are guiding the industry through this evolution.

 

With the boom in healthcare technology, is it easier or harder to source quality content for healthsystemCIO?

I would say that it’s easier to source content — the field of healthcare IT is growing so rapidly. There are always new technologies and new players entering the game and raising the bar. What can be tricky, however, is finding quality content. healthsystemCIO.com adheres to all standard journalistic practices, and we are vigilant about maintaining separation between editorial and advertising. As a result, we’ve had to decline interviews and contributed pieces on several occasions, but I think it’s imperative that we maintain a high standard.

 

What is one healthcare tech product you think can have a real impact on our healthcare system?

One topic that often comes up in our interviews with CIOs is mobile device management in the hospital and physician practice settings. iPhones have absolutely changed the game. The demand from clinicians became so overwhelming that CIOs had to find a way to enable them to view electronic records on these devices, while ensuring data is protected. Mobile device management now plays a key role in the CIO’s strategy. To me, that shows the impact that iPhones have had, and it’s only going to grow as more patient-focused apps become available. These devices could also have a significant role in the growing field of telemedicine. It’ll be interesting to watch.

 

In a recent article, you mentioned you’re a fan of the Food Network. What other TV captures your attention and why?

My husband and I like to watch HGTV — it’s amazing to see how a home can be transformed. It shows what a difference it can make when you use your imagination and think out of the box (of course, it helps to have a crew of designers and builders at your disposal). I also love to watch baseball and football. I’ve been a big sports fan my whole life and I’ve found that a lot of the inspiration for my blog posts has come from sports. One piece I’m really proud of compared the leadership styles of NY Giants coach Tom Coughlin and NY Jets coach Rex Ryan.

 

You interview dozens of healthcare CIOs – what is the single biggest concern they’re facing today?

The recurring theme in many of the interviews I’ve conducted is that CIOs simply have too much on their plates. With deadlines looming for federal incentive programs, organizations are being asked to accomplish so much, and in such a short timeframe — all while staying under budget. Specifically, one of the biggest challenges for CIOs is being able to recruit and retain top IT talent. The demand far outweighs the supply.

 

 

Have you always worked in healthcare media? Why? 

No – I actually worked in the newspaper industry for several years, mostly as a sports writer, and the experience I gained was invaluable. In the newspaper environment, there is no room for error. Editors are tough, deadlines are extremely tight, and if you make a mistake, there’s no erasing it (and no hiding from an angry coach or parent). I loved the energy in the newsroom, but I wanted to explore other areas of writing. I kind of “fell into” healthcare writing and I’ve never looked back. I feel so privileged to be part of such a rapidly evolving industry. The digitization of health records is changing the way care is delivered, and to have a front-row seat is amazing.

 

It seems nearly every publication these days is moving toward a contributed content model at least to some degree. Do you view this as a good thing for the industry or not?

I view it as a positive; however, I think it’s critical that publications hold themselves to high standards and ensure that all content — whether it comes from an outside source or a staff-writer — is useful and interesting to the reader, contains accurate information, and is free of any conflicts of interest.

 

What is next for you for the remainder of 2013?

Our goals at healthsystemCIO.com are to further expand our CIO audience and continue to produce quality interviews, publish solid contributed pieces, and grow our webinar program. I truly believe that we offer a unique product that serves as a resource to key decision-makers. On a personal level, I hope to work toward being a better mom (to my 1-year-old twins) and wife (to my husband Dan), and hopefully, watch the Giants make another run at it.

“Influencers Who Inspire” Our Latest Interview With Jason Miller Of Marketo

Jason Miller serves as senior manager, social media strategy at Marketo. He leads the company’s social media efforts, focusing on optimizing social for lead generation and driving revenue. He is a regular contributor to leading marketing blogs, such as Social Media Examiner, Social Media Today and Marketing Profs.

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Pick one: Beer, Wine, Soda, Juice, Coffee, Tea  or Water?

I don’t always drink beer, but when I do, I prefer Stella.

In addition to your social media strategist position by day, you are also a rock music photographer by night. What is the one band you haven’t seen live yet that you would love to photograph?

I have been fortunate enough to photograph many of my favorites including The Cult, Guns N Roses, Motley Crue, Keane, etc. But I am missing one, and that would be Cheap Trick. Their management company has ignored my requests for some reason, but there are two shows coming up here in The Bay Area that I will be attending so I am hoping they respond accordingly this time. It’s free PR for them, so I am very surprised to see them pass up the opportunity.

What parallels in skill sets can you draw from photographer & entertainment writer to the social media magic maker you are today?

Creativity, striving for perfection and the freedom to try new things. Social media marketing is all about how creative you can get while selling to your customers and prospects without selling. There’s a great quote from marketing mastermind Gene Simmons that I always go back to: “We need the people to like what we do. The more they like us, the more they will buy.” That’s been his philosophy regarding KISS and their worldwide domination, but it also applies very well to a company’s social media strategy. The mentality of ‘always be closing,’ needs to change to ‘always be helping.’

In your recent AMA webinar on the topic of Social Media for Lead generation you spoke about “getting out there and trying things.” What ‘things’ do you recommend trying first to increase engagement?

By ‘things’ I essentially mean trial and error. Social channels are simply another touch point between you and your customers and prospects. They move in real time and what works for one business may not work for the other. The idea here is to find success stories and strategies, then make them your own by adjusting the tactics to your audience. Many of your early social campaigns will indeed fail, and that’s ok. The key here is patience and not giving up too early.

How do you keep up with all of your different social networks ? What processes or tools do you have in place to make it easier?

It is challenging, to say the least. Hootsuite is essential for managing multiple social networks, but I really love reading blogs. With the looming death of Google Reader, I have switched over to Feedly to aggregate and read the blogs that I love. Flipboard is also a great option when I want a fully-integrated social feed in a magazine-style format, the only problem there is the filtering. But they are getting much better.

You talked a bit about LinkedIn as a critical social tool for lead generation, and it has certainly improved in the recent months. What do you see as the most valuable way for a business to use LinkedIn?

The most valuable way businesses can use LinkedIn right now is for prospecting, listening and building credibility. There is a cornucopia of insights within the platform, if you know how to set up saved searched-around keywords. There is also a tremendous opportunity to engage with super relevant conversations within the newsfeed and LI groups. I am really excited to see the new products that will be coming from LinkedIn for marketers in the coming months, as I believe they are just getting started.

You also mentioned Facebook as being an important lead generation tool no matter the kind of business you are in. Can you explain why that is the case?

The bottom line here is that if your business or brand, regardless of the niche you are in, doesn’t have a presence on Facebook, you are simply missing opportunities. There are more than one billion people on Facebook; if you think your customers, prospects and decision makers are not there, you are wrong. The important thing to remember is that in the world of B2B marketing, your customers and prospects are not on social to be sold to. Entertain them, tell them a story, give them something to share, help them along the way, and when it comes time for them to purchase, your company will likely be top of mind.

Measuring success is always important to any marketing initiative and tying our work with social back to lead generation is no different. For a small business that may not be able to afford a Radian6 or Marketo right now, what metrics do you recommend looking at beyond likes, shares and follows to determine campaign success. Are there any good free tools that go beyond the average vanity measurements?

That’s a great question. For a small business or anyone just getting started, I would recommend something simple but super effective such as Sprout Social. It’s a pretty decent all-around social tool and provides a nice foundation for anyone looking for a quick snapshot of the social-sphere around their business. Once you begin to get a bit more serious around your social measurement of lead gen opportunities, then you need to start tracking social as a lead source, along with referring traffic and conversions from social. You can do that with Google Analytics. The main thing to keep in mind is that when you start seeing leads come in from social, they are almost never ready to buy. You need to have a lead nurturing process in place, and that’s where marketing automation really shines.

We work some amazing and dynamic marketers and CEOs with fantastic ideas, but sometimes best intentions for writing don’t seem to happen. What is your best tip for inspiring busy executives to crank out the blog posts?

Easy. Go to lunch with them and ask them questions. Record the conversation, then have it transcribed via TranscriptionStar or a similar service. You can extrapolate from there and possibly even have two or three posts from one conversation.

As an aspiring comedian, would you please share the funniest social media update you ever posted or remember seeing across your networks? 

I don’t know if it’s as funny as it is disturbing, but I once tweeted that I woke up one morning still unable to forgive George Lucas for introducing Jar Jar Binks to the world. Somehow it got retweeted tens of thousands of times, and I ranked as the number one influencer for Jar Jar Binks on Klout.

Interested in learning more? Please leave any questions or comments for Jason below.  You can also catch up with him on the Marketo blog or follow him on Twitter.