Persuasive Picks for the week of 05/24/09

SpymasterSpymaster: The Twitter Game That Will Assassinate Your Time
As if Twitter weren’t enough of a distraction from your day on its own, we now have “Spymaster” to contend with. Keep your eyes peeled for the “#spymaster” hashtag to start flooding your stream, as the wild adoption of this new Twitter-based game ensues!

Nine worst social media fails of 2009… thus far
Ok, so this one technically came out last Friday, but it’s definitely worth a mention in this week’s picks – especially if you haven’t seen it yet! Jennifer Leggio profiles nine of the potentially worst social media efforts so far this year. Online campaigns from Denny’s, Motrin and Quiznos are included in this post that will surely give you an idea of what not to do in the social media space.

When & How To Pay A Blogger
If you’ve considered compensating a blogger in exchange for writing about your product or service, then you better think carefully before executing the plan. Groundswell author and Forrester analyst Josh Bernoff provides some insight of his own along with the pre-requisite guidelines that were recently published by the FTC.

5 Rules for Creating Content that RULES!
Many companies struggle when starting a blog and it’s not necessarily from a lack of content to post. Sometimes the struggle stems from figuring out the best way to position or present that content. Matthew Grant eases the process with this post on Marketing Prof’s Daily Fix with five helpful rules to follow when preparing your content for publishing.

Google Wave: A Complete Guide
The announcement of Google Wave, Google’s upcoming real-time communication platform, received quite a bit of buzz this week. The feature list is pretty impressive and I can already see many ways it could fit into a web-worker’s daily interactions. Check out this guide from Mashable for the low-down. Here’s the video of the Google Wave developer preview from the Google I/O conference as an added bonus:

If social media most resembles PR; why don’t we own it? Because PR isn’t moving fast enough

I was honored to be asked by Adam Broitman to participate in an article he wrote on social media for the marketing community, IMedia Connection. Adam asks the question, “Social media: Whose job is it anyway?”

Adam compiled a focused panel of varied experts to discuss this question for his piece. Of course, the answers varied and some were even self-promotional, but a few things stood out to me as they relate to the PR industry:

And herein lies the problem – where are the PR agencies? This isn’t the only article talking about social media and who should own it and whether or not PR should be a part of it… but with no definitive examples of campaigns from such agencies. I think there are a few reasons why:

1) Social media is undefined – just read the varied definition in this IMedia article. (hmmm, seems eerily like PR’s PR problem of “what is PR, exactly?”)

2) Brands are unsure – and thus, agency clients are slow to adopt full campaigns but rather, are adopting social media in piece meal. Some brands, like Ford, are undertaking campaigns as major one-off projects with new media companies, not necessarily their PR agencies.

3) PR agencies aren’t moving fast enough when it comes to the adoption of social media. Adam mentions in his article that social media is about immediacy. And he’s right – immediacy not only in the way you participate, but in how fast you jump into this big, brave world. Too many PR agencies have waited and are now figuring out social media at the same time their clients are. That’s not good. We’re supposed to lead, innovate and advise – how can we do that if we aren’t exploring and learning long before our clients?

Here’s an example – a few years ago we (PerkettPR) held our first Twitter training for a client. At the time, they looked at us as though we had three heads. They were (understandably) unsure that this relatively unknown medium would become a major conduit of their customer communications. But they trusted and listened to us and as such, embraced Twitter as a major part of their customer care long before any of their competitors.

Another example – in a recent new business pitch, after seeing some of our video and digital content case studies, the prospect kept asking us “So you produce this all in-house? You don’t outsource? Really – all in-house?” The answer is  yes, yes we do! We do such much more than call the media! PR has changed – we get to be publishers, too! Social media is a part of that change and it’s thrilling! Social media is another way for us to share messages and engage with key audiences: customers, prospects, employees, VCs and more.

And this is why the PR industry needs to not only be a part of social media but make it a part of their own business – and fast! Stop wondering if it’s necessary (it is!), stop analyzing (you must move faster – but still intelligently) and stop wondering whether or not it’s going to kill PR (it isn’t – but it is changing it, as I’ve said before). Innovative agencies knew years ago that this new way of communicating should be embraced, learned, navigated and understood, so that we can help companies and brands as the communications experts that we are. As Shel said, it comes back to “public relations” – what’s so hard about that?

Christine Perkett on Women Entrepreneurs – The Secrets of Success

This week I was interviewed by career coach and blogger, Deb Bailey as part of her Woman Entrepreneurs podcast series on BlogTalkRadio. You can listen to the interview in its entirety via the widget above.

Be sure to check out the rest of Deb’s interviews at, as well as her blog at

Persuasive Picks for the week of 05/17/09

Know and Master Your Social Media Data Flow
The deeper you get into trying and using multiple social media tools, the more data begins to flow in different directions – especially with many platforms providing the ability to cross-post to one and other. Louis Gray touches upon this topic and shares how he handles the flow of his social media data.

Are You Spreading Yourself Too Thin?
Jacob Morgan provides some food for thought around the idea of creating multiple accounts for your business on each of the platforms that you are adopting as part of your overall social strategy. The topic definitely deserves consideration to avoid diluting your efforts.

16 Boring but Important Ways to Make Your Business More Social
It’s all too easy to get caught up in the “cool-factor” of the shiny new social web-apps that get released each week. Trying to figure out how to fit all these tools into your company’s social strategy can often distract you from many of the basic things you can do that will often make a bigger (social) impact. Shannon Paul shares 16 “boring” strategies for making your business more social.

Lessons Learned from 3 Years of Blogging
Are you still struggling with the idea of starting a blog and the what content you should create for it that will contribute to its success? Rebecca from the SEOMoz blog shares a plethora of lessons learned from the last three years of her blogging experience.

Are Newspapers & Big Media Dead? Think Again… My Contrarian Take
The continuing speculation over the fate of print media is far from over and there are certainly a lot of interesting takes on the topic. Chris Treadaway shares six interesting reasons why hyperlocal on-line media won’t win out over big print media.

Persuasive Picks for the week of 05/10/09

This week a few of the PerkettPR staffers step up with their own picks of the week.

With PR on the Rise, Here’s a Refresher Course in the Basics (picked by Lisa Dilg)
Jonah Bloom from AdAge shares this quick PR refresher course for marketers and business owners who still think PR is “dead.”

Have blogs overtaken mainstream media?! (picked by Greg Wind)
This pick is actually a set of links to the New York Times “Timeswire” site and the recently re-vamped Newsweek site. Both mainstream media outlets have taken on a very “blog-ish” looking format, which could very well be the one change that these sources need to make the transition complete.

To tweet or not to tweet? For execs, that is the question (picked by Johanna Cappello)
Is Twitter for you? It seems executives fall on both sides of the fence and some are even perched at the top. This Boston Business Journal post profiles several Beantown area execs and their take on the subject.

Twitter Feels the Fail for Changing Its Feed (picked by Michelle Stevens van Kriedt)
There was certainly no shortage of blog posts on Twitter’s recent decision to change its “@reply” functionality. The sudden change brought an onslaught of Tweets and posts that made it the “meme” of the week. Here’s NPR‘s take on the situation.

Introducing the ReadWriteWeb Guide to Online Community Management (picked by Jeff Glasson)
ReadWriteWeb’s Marshall Kirkpatrick announces their first premium report for businesses (written by Kirkpatrick and a team of four). Dive into the post to see what the report offers. At $299, it seems like a great deal when compared to other sources of reports that we’ve seen on the subject.