Bub.blicio.us guest blogger, Michelle Lentz introduces readers to a new “people search” tool for Twitter. Since using the tool myself, I would imagine that Twitter users will finally start paying more attention to the keywords they use in their profiles.
PerkettPR’s own Executive Vice President, Heather Mosley, makes her second appearance on MyRaganTV.com speaking about the adoption of Twitter for business use. Heather originally contributed her views to MyRaganTV on how PR professionals utilize social media tools like LinkedIn, Facebook, Blogs and Twitter as part of their recipe for success, after a speaking engagement at the 2008 Ragan Conference in Chicago. Account Director, Lisa Dilg was also quoted in the article that accompanies the video release. (You can follow Heather on Twitter via @mosleyppr, Lisa via @pprlisa and our agency via @PerkettPR)
Last night, wine aficionado and video blogging Internet superstar Gary Vaynerchuk brought “The Thunder” to Boston in a big way. The sold out book tour stop brought 200+ “Vayniacs” to the Hotel Commonwealth for a one-of-a-kind wine-themed entertainment experience that only Gary V. can deliver. The evening’s schedule consisted of a live taping of WineLibrary.TV (aka The Thunder Show), a Q&A session, a book signing, a wine-tasting and an after-party that capped off the six hour marathon event.
Watching a live taping of WineLibrary.TV is a rare treat, and it truly captures the raw and seemingly endless energy that Gary brings to each and every show. Gary has taken a traditional business – a retail wine store – and expanded its community and fans beyond its New Jersey origins to a worldwide audience – all through the power of the Internet, online community and social networking. Gary now spends the majority of his days communicating with and building his online community.
The antics got off to a fast start when host Dmitri Gunn presented Gary (a die-hard New York Jets fan) with a Patriots-branded spittoon to use during the taping. The hilarious moment set the tone for the show, and Gary continued to entertain throughout the night. Even with the large numbers in attendance, Gary has the amazing ability to keep constant focus on the camera at all times while still being able to make the entire audience feel included in the experience.
After the taping, the wine tasting began – sponsored by Boston’s Wine Gallery – while fans lined up for a personal meet-and-greet book signing. A short while later, the night rolled smoothly into the after-party at the Commonwealth’s Foundation Lounge where the digerati and wine enthusiasts continued to mix and mingle.
GSP East moves Social Media forward Shiv Singh from the Going Social Now blog shares 5 takeaways from the “Advertising versus Appvertising” panel at O’Reilly’s recent Graphing Social Patterns East Conference. Each takeaway presents an interesting twist on today’s typical social media engagement philosophy and potentially points to the next evolution in Social Media Marketing. Thoughtful perspectives like this make me agree with Shiv on attending the next Graphing Social Patterns conference!
Dave Balter on Word-of-Mouth John Moore from the Brand Autopsy blog shares his thoughts on Dave Balter’s (of BzzAgent) new manifesto entitled “The Word of Mouth Manual.” While a hard-bound version is available on Amazon, John links readers over to the PDF version for a free read.
Why I’m Blue
Boston’s own Scott Monty recently announced that he’ll be leaving us here in the east to head up social media for the Ford Motor Company out in Dearborn, Michigan! Obviously, this is an amazing opportunity for Scott and his presence in the Boston social media circle will truly be missed! Congratulations Scott, and we’ll be looking forward to using your future accomplishments at Ford as case studies for how social media in the enterprise is done right! Cheers!