Persuasive Picks for the week of 06/23/08

Jared FogelSmart People, Stupid Tweets. Fake News Spreads Fast on Twitter.
Yet another argument to not believe everything you read, and be sure to check your facts. A lot of people fell for this one earlier this week, and Louis Gray lays it all out on the table in this post.

Microwhatting in the enterprise?
Laura Fitton contributes this guest post to Jennifer Leggio’s ZDNet blog and discusses the adoption of “microblogging” as a communication tool in the enterprise.

Using Facebook Pages to Promote Your Blog
Guest blogger, Mike Henry takes a brief look at how Facebook Pages can be a valuable tool in your arsenal when trying to promote your blog.

Twellow!
Bub.blicio.us guest blogger, Michelle Lentz introduces readers to a new “people search” tool for Twitter. Since using the tool myself, I would imagine that Twitter users will finally start paying more attention to the keywords they use in their profiles.

Applying Personal Social Media Techniques to Corporate EMC
EMC Social Media Specialist (and personal branding authority), Dan Schawbel takes readers through an overview of the extensive social media programs he has been involved with at EMC during that past year.

PerkettPR’s Heather Mosley on MyRaganTV.com

PerkettPR’s own Executive Vice President, Heather Mosley, makes her second appearance on MyRaganTV.com speaking about the adoption of Twitter for business use. Heather originally contributed her views to MyRaganTV on how PR professionals utilize social media tools like LinkedIn, Facebook, Blogs and Twitter as part of their recipe for success, after a speaking engagement at the 2008 Ragan Conference in Chicago. Account Director, Lisa Dilg was also quoted in the article that accompanies the video release. (You can follow Heather on Twitter via @mosleyppr, Lisa via @pprlisa and our agency via @PerkettPR)



Gary Vaynerchuk brings “The Thunder” to Boston

WineLibrary.TV Live in BostonLast night, wine aficionado and video blogging Internet superstar Gary Vaynerchuk brought “The Thunder” to Boston in a big way. The sold out book tour stop brought 200+ “Vayniacs” to the Hotel Commonwealth for a one-of-a-kind wine-themed entertainment experience that only Gary V. can deliver. The evening’s schedule consisted of a live taping of WineLibrary.TV (aka The Thunder Show), a Q&A session, a book signing, a wine-tasting and an after-party that capped off the six hour marathon event.

Watching a live taping of WineLibrary.TV is a rare treat, and it truly captures the raw and seemingly endless energy that Gary brings to each and every show. Gary has taken a traditional business – a retail wine store – and expanded its community and fans beyond its New Jersey origins to a worldwide audience – all through the power of the Internet, online community and social networking. Gary now spends the majority of his days communicating with and building his online community.

The antics got off to a fast start when host Dmitri Gunn presented Gary (a die-hard New York Jets fan) with a Patriots-branded spittoon to use during the taping. The hilarious moment set the tone for the show, and Gary continued to entertain throughout the night. Even with the large numbers in attendance, Gary has the amazing ability to keep constant focus on the camera at all times while still being able to make the entire audience feel included in the experience.

After the taping, the wine tasting began – sponsored by Boston’s Wine Gallery – while fans lined up for a personal meet-and-greet book signing. A short while later, the night rolled smoothly into the after-party at the Commonwealth’s Foundation Lounge where the digerati and wine enthusiasts continued to mix and mingle.

Special thanks to Dmitri Gunn and our own PerkettPR team for organizing the event and securing the sponsors who included: Barnes & Noble – Boston University, Mzinga, Matchmine, Pour Favor, Select Wine Imports, and Beautiful Things by Charise.

For those who couldn’t attend, here’s a recording of the live stream (pardon the audio quality) compliments of Laura Fitton:




Also be sure to check out Gary’s appearances on Nightline, Conan O’Brien, Ellen DeGeneres, The Big Idea with Donnie Deutsch and Mad Money with Jim Kramer.

Photo credit: Steve Garfield

Persuasive Picks for the week of 06/16/08

O'reilly's Graphing Social Patterns ConferenceGSP East moves Social Media forward
Shiv Singh from the Going Social Now blog shares 5 takeaways from the “Advertising versus Appvertising” panel at O’Reilly’s recent Graphing Social Patterns East Conference. Each takeaway presents an interesting twist on today’s typical social media engagement philosophy and potentially points to the next evolution in Social Media Marketing. Thoughtful perspectives like this make me agree with Shiv on attending the next Graphing Social Patterns conference!

Dave Balter on Word-of-Mouth
John Moore from the Brand Autopsy blog shares his thoughts on Dave Balter’s (of BzzAgent) new manifesto entitled “The Word of Mouth Manual.” While a hard-bound version is available on Amazon, John links readers over to the PDF version for a free read.

How the Red Cross is using Twitter, YouTube, Flickr, RSS and WordPress.com in their disaster response efforts
RexBlog.com shares how the Red Cross is utilizing new media to aid in times of disaster. They’ve been using a wide variety of online tools for a while now and this list is good starting point for building the full picture of the Red Cross’s social and new media efforts.

Now You Can Have a Great Facebook Profile and Have Fun Too!
Ok…you caught me. Technically this post came out last week, but questions about mixing personal and business networking with a single Facebook account continue to be at the top of the list with clients and employees alike. Phil Rosenberg from the reCareered blog lends another perspective on how to reach that happy medium.

Large Firm Getting into Facebook Apps – Many Eyes from IBM
Bill Ives shares some incite and links about IBM’s “Many Eyes” project in the social media software space. Registered members of SocialMediaToday.com might also find IBM’s social media case study white paper useful. A link to it is located on the right column of the SMT.com home page after signing in.

Bonus Pick!

Why I’m Blue
Boston’s own Scott Monty recently announced that he’ll be leaving us here in the east to head up social media for the Ford Motor Company out in Dearborn, Michigan! Obviously, this is an amazing opportunity for Scott and his presence in the Boston social media circle will truly be missed! Congratulations Scott, and we’ll be looking forward to using your future accomplishments at Ford as case studies for how social media in the enterprise is done right! Cheers!

Christine Perkett brings home the Stevie!

Stevie Award WinnerWe are very proud to announce that our fearless leader, Christine Perkett, was officially selected as the 2008 Stevie Award Winner for the “Best Communications, Investor Relations, or PR Executive” category! For those interested in a replay of the event, the Business TalkRadio Network aired a live broadcast of the ceremony and will be making the recording available via the American Business Awards site soon. All of us here at PerkettPR are incredibly proud of Christine and this accomplishment.

In other exciting news, our client, Constant Contact also won a Stevie in the “Best Customer Service Team“category! Congratulations to both Christine and Constant Contact!