Did Alka-Seltzer fizzle out at building community?

Bayer Healthcare recently launched a summer-long online marketing campaign around their Alka-Seltzer brand called the “Great American Road Trip.” After coming across the micro-site that supports the campaign, I was pleasantly surprised by the much cooler and more “hip” brand presentation than you might expect from an antacid maker. The flash-based site does a great […]

PerkettPR’s Heather Mosley on MyRaganTV.com

PerkettPR’s own Executive Vice President, Heather Mosley, makes her second appearance on MyRaganTV.com speaking about the adoption of Twitter for business use. Heather originally contributed her views to MyRaganTV on how PR professionals utilize social media tools like LinkedIn, Facebook, Blogs and Twitter as part of their recipe for success, after a speaking engagement at […]

Starry Eyed Over Social Media

The Internet has been ablaze the last few months about social media and business. Everyone is trying to figure out the value of the different sites - from the “oldies” like Facebook and LinkedIn to newbies like Twitter, Seesmic, Plurk, Brightkite, etc. The value of such communities is especially abuzz in the realms of marketing […]

Drop the Excuses and Start Participating

As you may know through my various Tweets, I spoke yesterday at the Ragan Corporate Communicators Conference in Chicago with our EVP, Heather Mosley. We substituted at the last minute for another speaker who dropped out unexpectedly. I’m not going to lie, I was nervous coming in as the backup substitute – none of the […]

The Corporate Twitter Discussion Continues at BusinessWeek

On April 3 I wrote a post asking the community for opinions on corporations establishing a Twitter presence. We have been pleasantly surprised at the continued reactions and comments to this post and we have learned about some really cool trials taking place within the community. A good deal of folks - including some from […]

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