Tell your story – Storify

Working in an industry that’s constantly evolving, it’s imperative in PR to stay on top of the latest technologies, tools, and services. Whether it’s a social network (we love LinkedIn for networking and thought leadership opportunities) or a social media management tool (Hootsuite is on the top of our list)—we’re always on the look out [...]

Got content? 5 tips for great newsletter content

Newsletter creation can be remarkably challenging for even the most prolific writer. After all, your newsletter has some lofty goals: get through spam filters, attract readers’ eyes, get opened, get read, get click-thrus, convert to a lead, and if all the stars align – result in a sale. Phew! Coming up with good content is [...]

Lights, camera, action, oh my?

Just as personal computers and the Internet have sparked the writer and publisher in everyone; camera enabled devices and social media are now making videographers and producers of us all. Video has not only become a part of everyone’s social life, it’s become a necessary skill in the public relations and marketing world. Shooting and [...]

MavenSay What?

Every now and then, I come across a product or service that makes me ask, “Why didn’t I think of that?” MavenSay—a new social networking app– is no exception. With this app you’re able to share your lifestyle with a trusted community of enthusiasts and local taste makers. What pair of running sneakers do you [...]

Facebook Just Made Your “Friends” More Likeable with Graph Search

By now you’ve heard the news that Facebook has announced Graph Search, eloquently explained here by Steven Levy at Wired. While the tech world buzzes about Google’s reaction, the everyday user of Facebook is trying to make sense of it all – and probably worried that marketers are going to stalk them even more now [...]

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