Life Lessons From Mom That Also Apply to a Career in PR

For some of us, “All I Ever Really Needed to Know I Learned in Kindergarten” still rings true. Play nice, share with others, don’t interrupt, work hard; the list goes on. For me, a lot of the advice I call upon in my adult life revolves around what my parents taught me. I use their [...]

“Effective Executives” Series with Beantown Bedding Founders, Kirsten Lambert & Joan Ripple

Here at PerkettPR, we are not only avid Red Sox fans, but many of our employees are proud to call Beantown our “home.” This week’s interview is with the founders of a local Massachusetts-based company, Beantown Bedding. Beantown Bedding, LLC was founded in December 2011 by Joan Ripple and Kirsten Lambert, two mothers of college students. The [...]

Influencers Who Inspire: Broadcast and Social Media Editor, Lisa van der Pool

This week’s interview in our “Influencers Who Inspire” series is with Lisa van der Pool of the Boston Business Journal. Lisa has been a Broadcast editor and Reporter at the Boston Business Journal since 2005. At the BBJ she covers advertising, small business, legal services, retail and hospitality; and maintains the newspaper’s Twitter account. She [...]

Do Hugs Belong in Business?

A group of us at PerkettPR have been debating this topic for some time now. It seems to us that women in particular face a conundrum when it comes to business greeting situations. For some reason, it’s often awkward because many people tend to hug women instead of shake their hands. With men, the handshake [...]

Supporting Women in Business – Congratulations to The Stevie Awards Winners

The Stevie Awards for Women in Business were announced today and of course we send out personal congratulations to our client Constant Contact – winner of Best Entrepreneur – Non-Services Businesses – up to 2,500 Employees. Constant Contact, led by Gail Goodman, has a laser focus on delivering the best customer service and intuitive email [...]