The Enterprise Still Confused by Social Media – Marketers, Where Are You?

A couple of years ago, we were hired by a global security software company to plan, write, distribute and implement a social media policy for their company – not a small job for an enterprise with employees in more than 100 countries across the globe, and products and technologies for over 300 million users worldwide. [...]

Thanks From PerkettPR

It’s that time of year again when we take a day off in the U.S. to breathe a little more, slow down (even if for just one day), think about the blessings in our life and thank those around us who make it better every day. I asked the PerkettPR team what they’re grateful for [...]

10 Things I’ve Learned from Steve Jobs

Unless you live under a rock, you’ve likely heard the news that Steve Jobs resigned as CEO of Apple yesterday. I’ll leave the detailed reporting to the journalists, but as a fan girl of Mr. Jobs and the products developed while under his reign, I thought it would be fun to share 10 things I [...]

Embrace Your Geekness Day

Yeah, ok, so I’m not sure who came up with this, but as a tech PR firm, we’re all geeks (are we bragging, according to this description? Sure, maybe!). And we’re proud of it. We’re celebrating on our Facebook page by showcasing our favorite geeks. Come on over, “like” us and check out the geeks [...]

The Secret to Selling

I never thought of myself as a sales person but as a business owner, you are always selling. You sell your ideas, your products, your people. your culture, your leadership. I often get asked about the new business process and what our secret to success is. Of course there are a variety of elements that [...]

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