AP Photo/Jeff Roberson
What is a social media influencer and why should you care? CIO contributor, Lauren Broussell, takes an in-depth look at the pros and cons associated with marketing to “internet influencers” and whether it is worth the effort. In this article called “Inside the murky world of ‘social media influencers’”. She also discusses “affiliate networks” and their importance to marketers.
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“The data-driven marketing revolution” authored by David Benady covers why brands are investing heavily in the latest digital technology. This very thorough Guardian report includes viewpoints from data technologists, website marketers and digital leaders.
This month, we thought a lot about what we as a team are thankful for when it comes to our careers in digital marketing and PR. We are, of course, always thankful for our clients, industry colleagues and teammates. But we thought we’d also share what we’re grateful to have learned during our years in the industry – thus, what we know and what we know to say no to as marketers. Click on the infographic to read the details.
Newsmakers in social marketing tend to be large companies, with big ad spends. Small and midsize companies can sometimes feel as though they’re at a relative disadvantage. MarketingProfs‘ Kerry O’Shea Gorgone speaks with IBM’s Ed Abrams on SMB Social Strategy and Content Marketing who explains the changing landscape, and offers tips for SMBs on social strategy, content marketing, and running a social business.
You have a great product, idea or service. You’ve invested in putting together a solid website. Social media marketing is important, so you have Twitter, Facebook and LinkedIn accounts – maybe even a Tumblr account too. You know social sharing is a key element of success online, but you want the results of your efforts to improve. Luke Chitwood of TheNextWeb says just follow The 10 commandments of social sharing and driving traffic to your website and you’ll engage with customers and draw traffic like never before.
Everyone has influence, and Klout has made it their mission to tell each of us what that is. They accomplish this by using data from your social networks to gauge your Klout Score. And as your score increases, it becomes exponentially harder to increase your Klout. But there are things you can do to proactively boost your score and, more importantly, keep it as high as possible. AllTwitter Co-editor Shea Bennett posts a visual guide to help boost your score – 4 Tips To Increase Your Klout Score [INFOGRAPHIC].
As a small business, you may think it’s impossible to get the word out about what you do. Marketing doesn’t have to be hard or expensive. Sometimes the simplest ideas are the most effective. Eric V. Holtzclaw, author and founder and CEO of Laddering Works, pens 10 Simple Marketing Tips for Small Businesses on Inc. to help get the word out about your business and watch it grow.
In all the talk today about the importance of content, it’s occurred to me that one area digital marketers are overlooking is music. Specifically, the valuable role a great (or hated) jingle can play. Some may make you want to tear your hair out, but you have to admit, sometimes the worst ones are the most memorable.
With the rising popularity of brief videos like 6 seconds on Vine, or 15 seconds on Instagram, we continue to focus on visual aspects – but music has always played an important role in helping folks recall your brand. Like other traditional advertising, digital marketers don’t have to spend big to incorporate music into our their content efforts. Even in the earlier days of social media, companies like Animoto understood this and made music a crucial element in its tool, allowing users to combine original or royalty-free music with slideshows to create cool videos. Yet even they don’t mention “make a jingle” as one of their suggested Top 5 Ways to Use Video for Business. Of course, nobody likes elevator music, so grab an intern with a guitar or an executive who sings on the side (you never know – one of our old clients is now a blues singing sensation!), write some funny lyrics and try adding them to your next video. I mean if the Hoff can sell “Thirsty for your Love” you can sell “I got the customer service blues,” right?!
And for inspiration, here are – for better or worse – some of the most memorable ad jingles our staff shared with me. What would you add to the list?