Persuasive Picks for week of 5/6/13

Behind every successful social media marketer is an arsenal of marketing tools that help to ideate, implement, and track the success of a social media campaign. But social media tools are a dime a dozen, and keeping up with the latest offerings can be an overwhelming and frustrating process. Fortunately for us, Social Media Strategist [...]

Persuasive Picks for week of 11/5/12

MarketingProfs‘ Molly Glover Gallatin illustrates how to tie the kind of rich, actionable customer intelligence you can glean from social media into five overarching marketing decisions in Five Marketing Decisions Social Media Should Be Shaping. The term “content marketing” includes two intimidating words that can be difficult to hear lately, due to the increased amount [...]

Persuasive Picks for week of 10/29/12

Did you know that, according to a recent study by Nielsen, around four out of every five smartphone owners now use their device whilst watching television? Shea Bennett posts an interesting infographic that takes a closer look at social television and the rise of the second screen on AllTwitter – TV Goes Social – The [...]

Persuasive Picks for week of 10/22/12

In every industry there’s a bellwether that points to future trends. Do you know what it is for digital marketers? And more importantly, are you paying attention? Digital marketing industry insider Shelly Palmer speaks to iMediaConnection about the the changing technology landscape in How to predict the future of digital marketing. Brand pages aren’t necessarily [...]

Persuasive Picks for week of 10/15/12

The key to being a good consultant of any kind is to ask the right questions, writes Michael Teitelbaum in a recent post at Marketing Trenches, and provides a list of 5 Questions Marketers Need to Ask Prospective Clients to get to the heart of a prospect’s challenges and aspirations – via MarketingProfs. Visual networks [...]