09 – Focus on Social Media Guidelines and Policies

Hey B2B marketers: It’s okay to have fun!
Marketing strategist and author, David Meerman Scott reminds companies that B2B marketing still means communicating with people and doesn’t need to be boring.
What makes a blog successful?
Brazen Careerist, Penelope Trunk shares stories of blogging success straight from her own experiences.
Create social media guidelines to engage your customer
This post [...]

Persuasive Picks for the week of 10/26/09

Top 13 Guidelines for Commenting on Blog Posts
Commenting on blogs that are part of your vertical market can be a powerful way to share knowledge with community and build your reputation as an expert in your field. B.L Ochman shares 13 tips and best practices for commenting on blogs.
Customer Data via Twitter
Adam T. Sutton from [...]

Persuasive Picks for the week of 09/14/09

Why corporate blogging is like selling uncut cocaine
Ok, you got me. This post came out last week. But, how could it not be a pick with an eye-popping title like that. Oh, and our own Fred Han interviewed David Spark a while back as well – in case you missed it.
A need for social media [...]

Persuasive Picks for the week of 06/14/09

Building Your Online Brand: Five Basic Strategies
Diana Huff share five tips for building your brand online. It’s amazing how often many of these common sense strategies get overlooked.
Blogging Is Dying; Twitter Is to Blame
Crayonista, Joseph Jaffe shares an interesting perspective via MPDailyFix.com (cross-posted from JaffeJuice.com) on how Twitter might be causing blogs to fade away.
Search [...]

Persuasive Picks for the week of 03/29/09

Engage different consumers in different ways – why segmentation is key
The FreshNetworks blog recaps Conny Kalcher’s presentation from the Marketing 2.0 conference on how LEGO segments consumer persona types to maximize their social media efforts.
Top 10 Reasons Your Company Should Not Tweet
Even though Twitter has received a lot of buzz in the mainstream media lately, [...]

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