Persuasive Picks for week of 10/15/12

The key to being a good consultant of any kind is to ask the right questions, writes Michael Teitelbaum in a recent post at Marketing Trenches, and provides a list of 5 Questions Marketers Need to Ask Prospective Clients to get to the heart of a prospect’s challenges and aspirations – via MarketingProfs. Visual networks [...]

Persuasive Picks for week of 9/3/12

The balance of power in B2B public relations has shifted. No longer does the media hold all the cards, although they are still important influencers. Fast Company writer Wendy Marx provides some Best Practices In B2B PR to consider as the B2B public relations ecosystem continus to evolve. B2B marketers have one of the most [...]

Influencers Who Inspire: VentureBeat’s Dean Takahashi

As PR professionals, we’re often asked “who do you know” and “will they take your call?” It’s part of the reason that we started our “Influencers Who Inspire” series – to not only validate those questions but to support and promote the work by influencers that we all admire and follow. And we were stoked [...]

Persuasive Picks for the week of 09/12/11

4 Social Media Lessons SMBs Can Learn From IBMThis SmallBizTrends.com post from Lisa Barone shares four great takeaways for SMBs that came out of a recent interview she conducted with Ed Abrams, IBM’s Vice President of Marketing for Midmarket Business. Social Media and Content Marketing: A One-Night Stand?Lee Odden from the TopRank Online Marketing blog guest posts [...]

Persuasive Picks for the week of 08/15/11

A Tomato Lover’s Guide To B2B Social MediaRenegade CEO Drew Neisser creates a great metaphor between B2B Social Media and growing tomatoes in this entertaining read on Media Post‘s Marketing Daily blog. Is Your Social Media Strategy Stalling Because You’re Not Doing This One Thing?HubSpot’s Dan Zarrella shares some interesting stats and advice on boosting engagement [...]

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