Persuasive Picks for the week of 09/12/11

4 Social Media Lessons SMBs Can Learn From IBMThis SmallBizTrends.com post from Lisa Barone shares four great takeaways for SMBs that came out of a recent interview she conducted with Ed Abrams, IBM’s Vice President of Marketing for Midmarket Business. Social Media and Content Marketing: A One-Night Stand?Lee Odden from the TopRank Online Marketing blog guest posts [...]

Persuasive Picks for the week of 08/15/11

A Tomato Lover’s Guide To B2B Social MediaRenegade CEO Drew Neisser creates a great metaphor between B2B Social Media and growing tomatoes in this entertaining read on Media Post‘s Marketing Daily blog. Is Your Social Media Strategy Stalling Because You’re Not Doing This One Thing?HubSpot’s Dan Zarrella shares some interesting stats and advice on boosting engagement [...]

Persuasive Picks for the week of 08/08/11

Getting the Most Out of LinkedIn for B2B (and Beyond!) MarketingProfs Managing Editor Matthew Grant recaps some great LinkedIn tips for B2B organizations that were part of a “MarketingProfs How2″ segment that was originally part of a This Week in Digital Media episode featured on the PJA Radio website. A link to the audio segment is also [...]

Persuasive Picks for the week of 06/27/11

Google Launches Google+ To Battle Facebook Google’s announcement of their new Google+ service has been getting mixed reviews around the blogosphere from those who have been able to get an invite thus far. Get caught up with what the service entails, with this overview from Mashable‘s Ben Parr. Does Social Media Have a Return on [...]

Persuasive Picks for the week of 05/30/11

How JetBlue’s Social Media Strategy Took Flight Mashable‘s Todd Wasserman shares an interesting Q&A with JetBlue Marketing SVP Marty St. George that provides some insight into the company’s tremendous success with their social efforts. 5 top social media security threats There’s plenty of information out there about the benefits of integrating social media into your [...]

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