Persuasive Picks for week of 7/16/12

Most forms of marketing and advertising focus on attracting and engaging customers through a sales cycle to create awareness and interest, guiding the customer to consider and purchase. Lee Odden writes on ClickZ that while a lot of social media-savvy companies are leveraging social channels to engage with communities and for customer service, expectations are [...]

Persuasive Picks for the week of 09/12/11

4 Social Media Lessons SMBs Can Learn From IBMThis SmallBizTrends.com post from Lisa Barone shares four great takeaways for SMBs that came out of a recent interview she conducted with Ed Abrams, IBM’s Vice President of Marketing for Midmarket Business. Social Media and Content Marketing: A One-Night Stand?Lee Odden from the TopRank Online Marketing blog guest posts [...]

Persuasive Picks for the week of 02/14/11

Choosing the best social media buttons for your siteHelp keep your website from reaching “button overload” with this post from Memeburn.com‘s Alistair Fairweather. He provides helpful tips on how to select the proper sharing buttons for your site, where they should be place and how to implement them. How the Auto Industry Is Embracing Social [...]

Persuasive Picks for the week of 01/03/11

5 Must-Read Reports on Social Media & Public RelationsTopRankBlog‘s Lee Odden shares a 5-pack of “brainfood” that should keep you busy this weekend! Need to learn more about how social media and public relations intersect? Visit this post for Lee’s pick of reports on the subject. StumbleUpon starts 2011 as the #1 source of Social [...]

Persuasive Picks for the week of 06/14/2010

SEO RIP? Peter Himler recaps the opinion that traditional Search Engine Optimization is dying – as proclaimed by Gary Vaynerchuk during his speaking session at last week’s Internet Week in NYC. The post also provides opposing points of view from Jeff Jarvis and Lee Odden. You Have To Have Thin SkinIt’s common to hear that [...]

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