Persuasive Picks for the week of 09/12/11

Posted on September 15, 2011 by Christine Perkett
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IBM - MidMarket 4 Social Media Lessons SMBs Can Learn From IBM
This SmallBizTrends.com post from Lisa Barone shares four great takeaways for SMBs that came out of a recent interview she conducted with Ed Abrams, IBM’s Vice President of Marketing for Midmarket Business.

Social Media and Content Marketing: A One-Night Stand?
Lee Odden from the TopRank Online Marketing blog guest posts on Clickz.com with this look into why B2B marketers should consider mapping out a social content plan instead of creating and publishing individual, non-cohesive content-based campaigns.

Putting Content in Context
MarketingProf‘s Ann Handley expands on the power of content after an inspiring trip to the recent (and first-ever) Content Marketing World conference in Cleveland. She also includes a great video that opened the event and really puts “content into context.“

Re-evaluate b2b social strategy to reach tech buyers
BtoBOnline.com‘s Charlotte Woolard shares an informative Q&A conducted with Forrester‘s Kim Celestre that reveals how technology marketers need to look beyond thinking that social networks are (the) strategy.

Andy’s Answers: How Mattel used social media to build excitement around Hot Wheels’ record-breaking stunt
Toy giant Mattel has been putting a loy of money into social this year and their recent “Fearless at the 500” campaign drew quite a bit of attention both online and off. Andy Sernovitz from Smartblogs.com highlights some of the big ideas behind the campaign. Mattel’s Betsy Burkett and Gretchen de Castellane can be seen recapping the case study here as well: