“Influencers Who Inspire” Interview with Marcus Sheridan

Our latest “Influencers Who Inspire” interview is with Marcus Sheridan, President of The Sales Lion – one of the premier inbound and content marketing companies in the world, training businesses large and small how to leverage content to build their digital brand and increase sales drastically. He is also Partner of River Pools and Spas, [...]

“Effective Executives” Series with Beantown Bedding Founders, Kirsten Lambert & Joan Ripple

Here at PerkettPR, we are not only avid Red Sox fans, but many of our employees are proud to call Beantown our “home.” This week’s interview is with the founders of a local Massachusetts-based company, Beantown Bedding. Beantown Bedding, LLC was founded in December 2011 by Joan Ripple and Kirsten Lambert, two mothers of college students. The [...]

Persuasive Picks for the week of 09/12/11

4 Social Media Lessons SMBs Can Learn From IBMThis SmallBizTrends.com post from Lisa Barone shares four great takeaways for SMBs that came out of a recent interview she conducted with Ed Abrams, IBM’s Vice President of Marketing for Midmarket Business. Social Media and Content Marketing: A One-Night Stand?Lee Odden from the TopRank Online Marketing blog guest posts [...]

Persuasive Picks for the week of 08/08/11

Getting the Most Out of LinkedIn for B2B (and Beyond!) MarketingProfs Managing Editor Matthew Grant recaps some great LinkedIn tips for B2B organizations that were part of a “MarketingProfs How2″ segment that was originally part of a This Week in Digital Media episode featured on the PJA Radio website. A link to the audio segment is also [...]

Persuasive Picks for the week of 05/02/11

6 Social Media Metrics for SMBs To TrackCongrats! You’ve finally launched your brand on a few social platforms and you’re starting to make some headway with your efforts – but, how do you really know if you’re doing it right or if its working? Tracking a few basic metrics will help keep you on track, [...]

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