Persuasive Picks for the week of 09/12/11

4 Social Media Lessons SMBs Can Learn From IBMThis SmallBizTrends.com post from Lisa Barone shares four great takeaways for SMBs that came out of a recent interview she conducted with Ed Abrams, IBM’s Vice President of Marketing for Midmarket Business. Social Media and Content Marketing: A One-Night Stand?Lee Odden from the TopRank Online Marketing blog guest posts [...]

Persuasive Picks for the week of 03/21/11

Pepsi Refresh: Social Media’s Pearl Harbor or Waterloo?This post by Chris Yeh on the Agency Collaboration blog responds to Bob Hoffman’s “scorching” Ad Contrarian post with a fresh and insightful view on the highly publicized Pepsi Refresh campaign. Why I’m Glad I Went to SXSW (Despite My Reluctance): One Virgin’s ExperienceFresh off the heals of our own [...]

Persuasive Picks for the week of 02/28/11

Understanding the Social Media ROI CycleThe 60 Second Marketer‘s Jamie Turner shares some excellent insight into Social Media ROI and the various phases of a social campaign via this guest post on Mashable. Lessons From a Corporate Insider: Dream Big, but Think SmallLeading the charge to convince corporate communications of the benefits of moving into the the social [...]

Persuasive Picks for the week of 02/14/11

Choosing the best social media buttons for your siteHelp keep your website from reaching “button overload” with this post from Memeburn.com‘s Alistair Fairweather. He provides helpful tips on how to select the proper sharing buttons for your site, where they should be place and how to implement them. How the Auto Industry Is Embracing Social [...]

Persuasive Picks for the week of 01/31/2011

Digg Updates Design to Draw Users BackRemember the days when part of your social strategy was to try and get your articles voted to the front page of Digg? Those days are long gone and Digg almost is as well. Mashable‘s Ben Parr highlights Digg’s recent user interface change in order to regain some of [...]

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