Persuasive Picks for the week of 03/21/11

Pepsi Refresh: Social Media’s Pearl Harbor or Waterloo?This post by Chris Yeh on the Agency Collaboration blog responds to Bob Hoffman’s “scorching” Ad Contrarian post with a fresh and insightful view on the highly publicized Pepsi Refresh campaign. Why I’m Glad I Went to SXSW (Despite My Reluctance): One Virgin’s ExperienceFresh off the heals of our own [...]

Persuasive Picks for the week of 03/14/11

The secrets of Lady Gaga’s social media successSimon Owens highlights the path of Lady Gaga’s success with all things social including some pretty jaw dropping stats via this post on TheNextWeb.com. 5 Questions (and Answers) About Social Location MarketingMarketingProf‘s Ann Handley shares a short Q&A with “Social Location Marketing” author Simon Salt, who explains why [...]

Persuasive Picks for the week of 03/07/11

LinkedIn Today: A Social News Product For ProfessionalsEarlier this week LinkedIn held a press conference to announce their new product strategy. The announcement included the launch of their new social news product for professional called “LinkedIn Today.” Leena Rao provides details on LinkedIn’s direction via this post on TechCrunch. Go guerrilla on social mediaBusiness Standard reprints this [...]

Persuasive Picks for the week of 01/31/2011

Digg Updates Design to Draw Users BackRemember the days when part of your social strategy was to try and get your articles voted to the front page of Digg? Those days are long gone and Digg almost is as well. Mashable‘s Ben Parr highlights Digg’s recent user interface change in order to regain some of [...]

Persuasive Picks for the week of 11/08/10

Mobile Users Want Branded Apps that Are Useful, Not Just for Marketing Thinking of building a mobile app for your brand? This ReadWriteWeb post from Frederic Lardinois highlights recent findings and advice from app development agency EffectiveUI – to point you in the right direction. Want to Lead Corporate Social Strategy? Read This.Scott Monty, head [...]

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