Persuasive Picks for week of 2/13/12

Stephanie Shkolnik takes a look at the components critical to long-term success as you plan your social strategy in How social actually impacts your bottom line via iMediaConnection. Social media amateur aficionado Dr Layla McCay attends five Social Media Week events and brings back Five Social Media Lessons From the Cutting Edge for The Huffington [...]

Persuasive Picks for the week of 03/21/11

Pepsi Refresh: Social Media’s Pearl Harbor or Waterloo?This post by Chris Yeh on the Agency Collaboration blog responds to Bob Hoffman’s “scorching” Ad Contrarian post with a fresh and insightful view on the highly publicized Pepsi Refresh campaign. Why I’m Glad I Went to SXSW (Despite My Reluctance): One Virgin’s ExperienceFresh off the heals of our own [...]

Persuasive Picks for the week of 03/14/11

The secrets of Lady Gaga’s social media successSimon Owens highlights the path of Lady Gaga’s success with all things social including some pretty jaw dropping stats via this post on TheNextWeb.com. 5 Questions (and Answers) About Social Location MarketingMarketingProf‘s Ann Handley shares a short Q&A with “Social Location Marketing” author Simon Salt, who explains why [...]

Persuasive Picks for the week of 03/07/11

LinkedIn Today: A Social News Product For ProfessionalsEarlier this week LinkedIn held a press conference to announce their new product strategy. The announcement included the launch of their new social news product for professional called “LinkedIn Today.” Leena Rao provides details on LinkedIn’s direction via this post on TechCrunch. Go guerrilla on social mediaBusiness Standard reprints this [...]

Persuasive Picks for the week of 01/31/2011

Digg Updates Design to Draw Users BackRemember the days when part of your social strategy was to try and get your articles voted to the front page of Digg? Those days are long gone and Digg almost is as well. Mashable‘s Ben Parr highlights Digg’s recent user interface change in order to regain some of [...]

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