Persuasive Picks for the week of 09/12/11

4 Social Media Lessons SMBs Can Learn From IBMThis SmallBizTrends.com post from Lisa Barone shares four great takeaways for SMBs that came out of a recent interview she conducted with Ed Abrams, IBM’s Vice President of Marketing for Midmarket Business. Social Media and Content Marketing: A One-Night Stand?Lee Odden from the TopRank Online Marketing blog guest posts [...]

PR Advanced: Be The Change – What Advice Would You Give?

Last weekend I was invited to be a speaker at PR Advanced: Be The Change event at Boston University. I was excited for the opportunity to sit on a panel with executives from other PR firms, notably Fleishman-Hillard and Edelman. Other speakers included executives from the likes of IBM, MTV, APCO Worldwide and the Boston [...]

Persuasive Picks for the week of 06/16/08

GSP East moves Social Media forward Shiv Singh from the Going Social Now blog shares 5 takeaways from the “Advertising versus Appvertising” panel at O’Reilly’s recent Graphing Social Patterns East Conference. Each takeaway presents an interesting twist on today’s typical social media engagement philosophy and potentially points to the next evolution in Social Media Marketing. [...]