Persuasive Picks – Week of 11/9/2015

In honor of Veterans Day, PRNewser shared an intriguing piece called “5 PR Lessons to Learn From Veterans Day“. This article, authored by Shawn Paul Wood, offers lessons that PR people can learn including focusing on the cause, not the client and daring to be different.

The Holmes Report asks a thought provoking question to the PR World – “Are After-Hour Email Bans Realistic At PR Agencies?“. This article, authored by Aarti Shah, discusses the controversial topic of banning email after-hours to create a better work-life balance.


The Next Web covers the ever-popular topic of social media in an article called “4 tools for building a social media empire“. This thorough piece, authored by Mackensie Graham, gives practical advice and directs you towards the latest tools available to help increase your social media presence.

Persuasive Picks – Week of October 19, 2015

Collaboration is the focus of a Forbes article entitled “Collaboration Could Be Your Most Powerful Marketing Tool“. This piece, penned by Andrew Fayad, talks about how building alliances will help your business and how teaming up with others has its benefits.

In a bold article called “Can PR Firms Lead Brand-Building? These CMOs Are Unconvinced“, a survey suggests that PR firms stick to what they are successful at – traditional PR.  This new joint research study from the PR Council and ANA is particularly interesting as it only polled a small number of participants.


An Entrepreneur article, authored by Rohan Ayyar, offers tips to social media marketers on how to engage better on social media channels.  This article called “3 Never-Fail Tactics for Superior Social-Media Engagement” recommends email marketing as well as new social tools like WooBox.



Persuasive Picks – Week of September 28, 2015

The Top 7 Content Marketing Trends That Will Dominate 2016” by contributor, Jayson DeMers, covers the new technologies available to marketers who want to stay ahead of the curve with their content marketing efforts.


DMNews offers insight on how marketers should apply neuroscience in order to appeal to customers’ subconscious mind.  This article, authored by Elyse Dupre, is entitled “The Marketing Brain Game” and gives practical tips on understanding the consumer decision making process.

Marketing Land’s article called “15 Digital Marketing Myths CMOs Need To Stop Believing” talks about digital marketing myths including the notion that SEO is dead and that negative comments on social networks are bad for business. This article, authored by Scott Rayden, is a comprehensive look at these and other myths and why you should debunk them all.



Persuasive Picks – Week of September 21, 2015

Huffington Post contributor, John Rampton, offers insight and practical tips on how to automate social media for your small business. This article called ” Your Small Business Can Automate Social and PR” simple, yet effective ideas to start automation of your efforts now so you can quickly see ROI.

Forbes once again covers the important topic of social media in an article called “7 Warning Signs That Your Social Media Campaign Is Failing“.  Contributor, Jayson DeMers, offers seven warning signs that your campaign is not effective, including the amount of time spent on the campaign, posts seem self-promotional and your strategy was an afterthought.

Laundry Service CEO Jason Stein Breaks Down Social Media Economics in an AdAge article called “How Much Is A Social Media Influencer’s Audience Really Worth?”  This is part of a digital crash course in the publication focusing on authenticity and great content.

Persuasive Picks – Week of September 14, 2015

How Marketing Got More Personal”, written by contributor, Julie Ginches, focuses on how the mobile industry has created a level of intimacy and become more personalized over the years. We are now in the “mobile era” and there is much more to come.


Ever wonder how most companies define content marketing? This is the focus of Business2Community contributor, Carly Murphy’s article called “Where Does Blogging Fit Into Your Content Marketing Strategy?” Blogging contributes significantly to your content marketing strategy and helps bring traffic to your website

Entrepreneur contributor, Adam Toren, pens a piece called “The 5 Ultimate Content-Marketing Tools”, which offers insight on which content-marketing tools entrepreneurs need to jump start their creative marketing efforts. ClearVoice, HubSpot, Copify and others are mentioned in the top five tools to utilize