Did Alka-Seltzer fizzle out at building community?

Bayer Healthcare recently launched a summer-long online marketing campaign around their Alka-Seltzer brand called the “Great American Road Trip.” After coming across the micro-site that supports the campaign, I was pleasantly surprised by the much cooler and more “hip” brand presentation than you might expect from an antacid maker. The flash-based site does a great […]

Persuasive Picks for the week of 06/23/08

Smart People, Stupid Tweets. Fake News Spreads Fast on Twitter.
Yet another argument to not believe everything you read, and be sure to check your facts. A lot of people fell for this one earlier this week, and Louis Gray lays it all out on the table in this post.
Microwhatting in the enterprise?
Laura Fitton contributes this […]

Persuasive Picks for the week of 06/09/08

Talking About Competitors
John Cass, the newly appointed Online Community Manager for Forrester touches on how to talk about your competitors and shares 5 tips from Dharmesh Shah at OnStartups.com.
Ongoing List of Social Media Examples in the Auto and Car Industy
Jeremiah Owyang provides an excellent list of social media case studied revolving around the automobile industry.
Blog […]

Persuasive Picks for the week of 06/02/2008

This week features a shorter set of picks that center around notable videos I’ve spotted. The last even features my appearance on a MyRaganTV.com segment talking about LinkedIn.
Video: Social Media in Plain English
Lee Lefever and his Common Craft videos continue to educate and entertain while breaking down topics in a way that anyone can understand.
Authors@Google: […]

Drop the Excuses and Start Participating

As you may know through my various Tweets, I spoke yesterday at the Ragan Corporate Communicators Conference in Chicago with our EVP, Heather Mosley. We substituted at the last minute for another speaker who dropped out unexpectedly. I’m not going to lie, I was nervous coming in as the backup substitute – none of the […]

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