Persuasive Picks – Week of September 28, 2015

The Top 7 Content Marketing Trends That Will Dominate 2016” by contributor, Jayson DeMers, covers the new technologies available to marketers who want to stay ahead of the curve with their content marketing efforts.


DMNews offers insight on how marketers should apply neuroscience in order to appeal to customers’ subconscious mind.  This article, authored by Elyse Dupre, is entitled “The Marketing Brain Game” and gives practical tips on understanding the consumer decision making process.

Marketing Land’s article called “15 Digital Marketing Myths CMOs Need To Stop Believing” talks about digital marketing myths including the notion that SEO is dead and that negative comments on social networks are bad for business. This article, authored by Scott Rayden, is a comprehensive look at these and other myths and why you should debunk them all.



Persuasive Picks – Week of September 21, 2015

Huffington Post contributor, John Rampton, offers insight and practical tips on how to automate social media for your small business. This article called ” Your Small Business Can Automate Social and PR” simple, yet effective ideas to start automation of your efforts now so you can quickly see ROI.

Forbes once again covers the important topic of social media in an article called “7 Warning Signs That Your Social Media Campaign Is Failing“.  Contributor, Jayson DeMers, offers seven warning signs that your campaign is not effective, including the amount of time spent on the campaign, posts seem self-promotional and your strategy was an afterthought.

Laundry Service CEO Jason Stein Breaks Down Social Media Economics in an AdAge article called “How Much Is A Social Media Influencer’s Audience Really Worth?”  This is part of a digital crash course in the publication focusing on authenticity and great content.

Persuasive Picks – Week of September 14, 2015

How Marketing Got More Personal”, written by contributor, Julie Ginches, focuses on how the mobile industry has created a level of intimacy and become more personalized over the years. We are now in the “mobile era” and there is much more to come.


Ever wonder how most companies define content marketing? This is the focus of Business2Community contributor, Carly Murphy’s article called “Where Does Blogging Fit Into Your Content Marketing Strategy?” Blogging contributes significantly to your content marketing strategy and helps bring traffic to your website

Entrepreneur contributor, Adam Toren, pens a piece called “The 5 Ultimate Content-Marketing Tools”, which offers insight on which content-marketing tools entrepreneurs need to jump start their creative marketing efforts. ClearVoice, HubSpot, Copify and others are mentioned in the top five tools to utilize

Persuasive Picks – Week of August 31, 2015

How to Master Social Media to Get Ahead”, written by Amy Elisa Jackson and Levo League, offers new rules for social media from Internet guru Gabriel Sands. This Fast Company piece includes which social media sites matter most and how to tailor your approach to each one accordingly.


Entrepreneur contributor, Pratik Dohlakiya, covers the topic of “social listening” in his article called “2 Cases That Show How Social Media Can Change Your Business Trajectory”. This thorough and thought provoking article includes examples by Hallmark and Progressive.

Best selling author, Jon Acuff, pens a piece for Time called “7 Lessons I Learned From Taking 10 Days Off Social Media and Email”. This piece offers insight on what happens when you take a break from your phone and social media.

Persuasive Picks – Week of August 24, 2015

Calculated PR Move or Embarrassing Blunder? PR Lessons Gleaned From Tinder’s Epic 30-Tweet Meltdown“, authored by Huffington Post contributor, Eric Yaverbaum, covers the recent Tinder meltdown, which was reported as being not only odd and confusing, but cringeworthy. Washington Post writer, Tim Carman, writes about the “MCWhopper” PR stunt by Burger King. In this article called “Why Burger King’s PR stunt fell as flat as a patty on a griddle”, Carman points out why this poorly planned PR scheme fell short of expectations. Joseph Plambeck, writer for New York Times Bits, pens a piece on the popular topic of social media. This Daily Report called “The Ugly and Antisocial Side of Social Media” brings up the recent tragedy involving the man who is thought to have shot two journalists in Virginia and turned to Twitter and Facebook to show a video of the shooting. Another example of how powerful social media is.