“Effective Executive” Series with Eliot Buchanan, Co-founder and CEO of Plastiq

This week’s “Effective Executive” interview is with Eliot Buchanan, Co-Founder and CEO of Plastiq, an online service that allows people to use their credit cards to pay for things when they couldn’t before. We asked Eliot about his early days building the Company, the challenges he has encountered and what he is passionate about. As [...]

Persuasive Picks for week of 4/16/12

When Deborah Sweeney, CEO of MyCorporation, started to run her own business, she never would have guessed that a day would come when she’d be expected to update the internet on her life in 140 characters or less. To help CEO’s aspiring to join the Twitter-sphere, Deborah posts her advice on Becoming a “Corporate Executive [...]

When Is Your Product Ready to Launch?

Many of our clients are passionate entrepreneurs and CEOs with brilliant ideas and products. Our role (or process for?) in bringing products to market begins as soon as we engage with a prospect. Below are five of the typical questions we ask each of our clients before we set a launch date and begin planning. [...]