Influencers Who Inspire: Interview with Jon Swartz of USA TODAY

In a special edition of our “Influencers Who Inspire” series, we’re chatting with award-winning technology journalist, author and avid San Francisco Giants fan, Jon Swartz. Jon shares his thoughts on smart phones and peer pressure, guerrilla marketing tactics that actually work and how reporting compares to baseball. We read your article on BlackBerry’s Z10 launch [...]

PR – A Great Thing, but Not a Miracle Worker

It’s a funny thing about PR…sometimes it’s viewed like other professions that people have a love/hate relationship with – like law enforcement, insurance providers, lawyers. Or like those that people expect magic from – beauticians, plastic surgeons, teachers. Here’s the thing. Anything can be branded, marketed, promoted. Anything can get a first look. But public [...]

10 Things I’ve Learned from Steve Jobs

Unless you live under a rock, you’ve likely heard the news that Steve Jobs resigned as CEO of Apple yesterday. I’ll leave the detailed reporting to the journalists, but as a fan girl of Mr. Jobs and the products developed while under his reign, I thought it would be fun to share 10 things I [...]

When Is Your Product Ready to Launch?

Many of our clients are passionate entrepreneurs and CEOs with brilliant ideas and products. Our role (or process for?) in bringing products to market begins as soon as we engage with a prospect. Below are five of the typical questions we ask each of our clients before we set a launch date and begin planning. [...]

Being Thankful in Business is a Good Thing – Brands that GET IT

We’d like to wish our US-readers a Happy Thanksgiving and send a HUGE thanks to all of our colleagues, clients, community and partners. We’re thankful for your support, your business and your respect. Over the course of the last two decades I’ve been told more than once that appearing too grateful in business can be [...]

keep looking »