Influencers Who Inspire: Interview with Jon Swartz of USA TODAY

In a special edition of our “Influencers Who Inspire” series, we’re chatting with award-winning technology journalist, author and avid San Francisco Giants fan, Jon Swartz. Jon shares his thoughts on smart phones and peer pressure, guerrilla marketing tactics that actually work and how reporting compares to baseball. We read your article on BlackBerry’s Z10 launch [...]

The Article I Want to Read on PR

Yesterday morning I woke up to the same New York Times article that the rest of the PR industry did – although I had known that it was coming. Whenever there’s an article on our industry, it seems to cause a huge hoopla – I guess we’re not used to being the ones in the [...]

Journalists Are People Too: Chris O’Brien, Business Columnist at San Jose Mercury News

What do Wilco, bowling, parenthood and Scottish fiddling have in common? They are all part of what makes Chris O’Brien more than just a great storyteller. PPR: You are a business columnist at the San Jose Mercury News; what do you look for in a good story CO: My ideal column finds a view point [...]