It’s Not Personal – or Is It?

When Twitter first arrived on the scene a few years ago, it took a long while for businesses to jump on the bandwagon. A few brave souls were early adopters but even today, there’s still a lot of skepticism on whether or not social media is appropriate and valuable for business. I think we’ve made [...]

The Article I Want to Read on PR

Yesterday morning I woke up to the same New York Times article that the rest of the PR industry did – although I had known that it was coming. Whenever there’s an article on our industry, it seems to cause a huge hoopla – I guess we’re not used to being the ones in the [...]

Don’t Let the Dog Groomer Cut Your Hair … or the Social Media Expert Run Your PR

Several conversations held with industry pals yesterday had me thinking a lot about public relations and the entire social media craze that is – in some minds – threatening the PR industry. I’ve been asked a lot of questions in recent interviews such as:
“What is social media?”
“Who should own the social media responsibility in business?”
“Should [...]

25 SXSW Attendees Explain Why You Should Attend Next Year…Oh and they did it in two words…

Inspired by Steve Garfield’s video montage “27 People, One Question” I thought it would be fun to do something similar during my trip to SXSW Interactive. Throughout my time there, I had some lighthearted fun with attendees and asked 25 people to give me two words that describe their experience at the event. Some of [...]

Persuasive Picks for the week of 01/18/09

Our Persuasive Picks series returns this week with five social media, marketing and PR-related posts that caught my eye this week.
Online Reputation Management Done Right: What CEOs Can Learn From Hulu’s Jason Kilar
Marjorie Kase from Markyr Media chronicles how Hulu CEO Jason Kilar made the right moves in responding to the online backlash of an [...]

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PerkettPR: C Klaehn of client @CMNTweets speaks tomorrow at #ucda on higher ed. Share opinion: should univ's involve you in brand? http://bit.ly/aqNDT3
10 hours ago from CoTweet

PerkettPR: RT @MediaPost: The relative value of social media platforms http://bit.ly/9kVeew Mobile #1, email #2, then FB and Twitter.
13 hours ago from CoTweet

PerkettPR: RT @MediaPost: Facebook Has Way More Clout Than Twitter http://bit.ly/dd1MnZ #FB
14 hours ago from CoTweet