Persuasive Picks – Week of 11/9/2015

In honor of Veterans Day, PRNewser shared an intriguing piece called “5 PR Lessons to Learn From Veterans Day“. This article, authored by Shawn Paul Wood, offers lessons that PR people can learn including focusing on the cause, not the client and daring to be different.

The Holmes Report asks a thought provoking question to the PR World – “Are After-Hour Email Bans Realistic At PR Agencies?“. This article, authored by Aarti Shah, discusses the controversial topic of banning email after-hours to create a better work-life balance.

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The Next Web covers the ever-popular topic of social media in an article called “4 tools for building a social media empire“. This thorough piece, authored by Mackensie Graham, gives practical advice and directs you towards the latest tools available to help increase your social media presence.

Persuasive Picks For Week Of 6/3/13

many-suited-businessmen-300x168Knowing how to convey tone in your online writing – including blogs, Tweets, Facebook posts, pins, etc. – is to know your business inside and out. SocialMediaToday’s Kylie Robertson asks readers “If your business were a person, what would it look like?”- stressing the importance of personality, because that’s what your company will be perceived as online: a person. Read more about writing with the right tone in mind in Who Does Your Company Sound Like? Finding Your Tone in Social Media Writing

Social media and blogging has gone from being an activity we started just for  fun and pleasure, to a more serious business. If you need to market and monetize your business, personal brand, website or blog to take advantage of the opportunities, then you need the right tools, resources and advice to guide you. But the explosion of websites, apps, tools and resources online is often confusing. Business2Community contributor Jeff Bullas narrows it down to 39 Awesome Tools and Resources for Blogging and Social Media Marketing.

emailA recent survey of more than 1,000 mobile device users found that for the first time ever, email is the primary reason people are using smartphones. What’s more, emails from brands are second only to personal recommendations when it comes to influencing purchasing decisions on mobile devices. What does that mean for marketers? Michael Truby at PRDaily explains Why Email Is A Key Element Of Mobile Marketing and notes a few key factors to keep in mind.

When marketers list the types of content they’re producing, many put a check next to the box titled “webinars.” These online presentations have been used effectively for many years, and the webinar’s popularity has surged with the decline of tradeshows during the recent recession. But Marketing Automation Evangelist Mathew Sweezey points out that Only 16 Percent of B2B Consumers Prefer Live Webinars, and suggests that implementing three essential techniques will help you earn more ROI out of each webinar and increase lead generation significantly. – via ClickZ

Spring cleaning tips for your email inbox

According to the calendar, spring has sprung, even if Punxsutawney Phil indicated otherwise (and, incidentally, is now being indicted by a prosecutor in Ohio for his “misrepresentation of spring!”).

But while we’re tucked away inside for a few more weeks, it’s a perfect time to work on some spring cleaning of an area that, if you’re like the majority, you’ve probably been neglecting for some time now: the dreaded email inbox.

The good news is, this kind of cleaning doesn’t require mops and buckets. But it will require a bit of time, some discipline and figuring out a method of organization that works for you. Here are five quick tips for dealing with the daily digital deluge:

  1. Get rid of old items. Do you really need that email from last year? Start with oldest first, and scan for anything important, which can be filed (more on that later) before the rest are banished to the trash.
  2. Control the incoming flow. Avoid an inbox pile-up by turning off unnecessary notifications, unsubscribing from unwanted newsletters and old Google Alerts.
  3. Set up a system. Keep a handle on new emails by creating filters for certain senders or subjects, and set up a filing system with subfolders to manage other items as they come in.
  4. Adopt a mantra. Repeat after me: “If you don’t need it, delete it!” Half the battle is keeping things from piling up in the first place.
  5. Take out the trash. Finally, don’t forget about cleaning up those oft-forgotten spots – deleted and sent items! Say, ‘good riddance’ and do a final delete on that pile of old drafts and scrapped emails.

And here’s some more advice from our team on what they’ve found works best:

“I first go through my folders and view the emails from the bottom up (oldest first) and delete anything I won’t need again). Then, I delete the folder itself. Finally, I enter my sent items folder and delete anything older than one month…I find this really helps!”

“I have a daily filing system so I clean up a lot as I go along, and try to keep my inbox limited to items that need my actions. I find that filing other emails and saving attachments to Dropbox helps, too, but I still like to go through old, deleted and sent emails to get rid of those defunct items that take up much-needed space.”

“I do a sort by name and mass delete newsletters (that I thought I would get to) and Google alerts, spam, etc. but I still have way too much!”

“I tend to save emails for months! But, two tips I find helpful: 1) Create folders and subfolders for very specific things so it’s easier to find what you’re looking for quickly. 2) Color code emails by client or category so it’s easy to sort your inbox visually.”

“DO rely heavily on folders and subfolders to organize your emails. For example, consider one folder for each client with subfolders by program, e.g., Acme Co. has 3 subfolders for media, awards, and announcements. All emails pertaining to those programs can be filed accordingly making them easy to find later.”

“My tips: A) Sort by sender and take note of any junk senders; mark as appropriate to avoid future deliveries. B) Delete anything over 6 months old. C) Review the newsletters you receive and unsubscribe from any that aren’t pertinent to your daily needs. Consider having these sent to a “newsletter only” alternate Gmail address that you can check versus having them come to your work address.”

“Not sure if my strategy would work for all, but I basically limit my Inbox messages to immediate action items only. For everything else, I immediately archive into folders. If there are things relevant to future to-dos, I make a note in my planning/to-dos calendar to revisit. But to keep my head straight, I always keep my inbox so that all messages show up on my screen and are only the most pressing.”

“Don’t save every email in an email discussion – save only the most recent email that contains the entire thread.”

“Arrange your inbox by conversation; each time a new email comes in relevant to a specific discussion, the entire thread is moved to the top of your inbox. This not only groups related emails together for easy reference, it can act as a reminder as new updates come in.”

“Edit your inbox aggressively; do not hang on to newsletters you’ll never get to. It’s like those old skinny jeans you’ve saved for three years – just get rid of them already!”

Three tips for handling email overload

There may be some debate over whether or not email is dead, but take one look at your email inbox each morning, and I bet you’ll beg to differ.

As Peter Bregman reported in his recent Harvard Business Review blog, this affair with email is starting to really affect us in negative ways. According to an article he cited from USA Today, the number of lawsuits filed by employees claiming unfair overtime is up 32 percent since 2008. What’s to blame, in large part, for this increase? Email. And when you factor in devices such as smartphones, which we have with us – and neurotically check – at all times, there’s no denying that it’s quietly infiltrated our personal lives.

His advice for coping? Assign designated times to “bulk-process” emails and set designated non-email times, resisting the urge to constantly check email during these off-email hours.

Now, before we all balk and say that this is completely unrealistic, especially in a service industry such as PR where we’re expected to be on top of breaking news and at the beck and call of clients ‘round the clock – I believe that his is an argument worth hearing. We have to remember that the ability to be available and respond swiftly to inquiries is only one facet of the value that we’re able to provide as PR professionals. Public relations is more than managing the flow of information between an organization and its publics; our focus on building important relationships and relaying vital information back to an organization for analysis and action can have real, measurable impact on the achievement of strategic organizational goals. And this often takes time, focus and uninterrupted thinking.

Consider this, for example: Research in the UK revealed that employees working on a computer typically switched applications to view their emails as many as 30 or 40 times an hour, for anything from a few seconds to a minute. Dr. Karen Renaud, who carried out the study, said quite simply that email has gotten out of hand:

“Email harries you,” she said in an article in the UK’s Daily Mail. “You want to know what’s in there, especially if it’s from a family member or friends, or your boss, so you break off what you are doing to read the email. The problem is that when you go back to what you were doing, you’ve lost your chain of thought and, of course, you are less productive. People’s brains get tired from breaking off from something every few minutes to check emails. The more distracted you are by distractions, including email, then you are going to be more tired and less productive.”

This brings us back to Bregman’s point. He’s not suggesting that we throw the baby out with the bath water and abandon all established email etiquette when it comes to keeping up with the daily workflow. Rather, he’s proposing that we merely try to be more mindful about it. For example, when you set up designated intervals to handle emails, you’ll be working for that express purpose, effectively making you more focused and efficient on the task at hand. We have our heads down during these email-only times, and waste less time transitioning from one activity to another in a blur of information.

The hardest part is resisting the urge to check…and check…and check…which has likely become more of a reflex than a deliberate action. So until you can resist temptation and set up some real boundaries between you, your inbox and your daily to-do list, here are a few ideas to help make the detachment process a little less painful:

1. Stop it at the source. Whenever possible, try to reduce the amount of junk email that enters your inbox on a daily basis. Set up a spam filter, unsubscribe from unnecessary email newsletters and turn off automatic notifications.

2. Realize that hoarding won’t help you. Many of us like to let emails linger in our inbox, keeping them in digital limbo until we decide exactly what do to with them. It’s a matter of personal preference, but if you find that this system just isn’t working for you, try a more aggressive approach with filing and deleting.

3. Think before you hit send. And unless it requires a direct response, don’t do it. Tim Ferris spoke with blogger Robert Scoble about how he stays on top of tens of thousands of emails, revealing that “replying to more people more often — the goal of most people — actually creates more work instead of cutting it down.”

What are your favorite tips for cutting down on email chaos? Please share with us in the comments below!

UNSUBSCRIBE ME….Yes….really…please…

As part of my New Year’s resolution, I have embarked on a new project – unsubscribing from all newsletters, offers and company emails. I started out with the intent of unsubscribing only from the ones I haven’t read in months, but I decided to wipe them all out and start over fresh, only subscribing to relevant and interesting newsletters. It’s not that I hate email marketing, in fact I still find it effective, but over the last 12 years in PR, apparently I’ve not been very judicious about subscribing, nor good about unsubscribing once I am not getting value from them, and my guess is neither have many of you.

This has been a very interesting project for a number of reasons, not the least of which is the shock of finding out I subscribed to more than 200 newsletters that I was just deleting every day. Being in the marketing/PR field, what I found even more interesting was the way that organizations handle unsubscribes. Some have you email them, some are quick one-clicks, some want to ask you once or twice if you are really sure, some bury the unsubscribe on the page you click to, others actually ask you to log in with your password.

I decided to check on the rules for opt-out – I looked at the FTC’s Bureau of Consumer Protections CAN-SPAM Act: A Compliance Guide for Business, and I also found a link to the explanation of the latest CAN-SPAM act, an excerpt of which is:

1.     Opt-Out page:

An opt-out link in an email must lead directly to an opt-out removal form.  A login preference method is not permitted for unsubscribes under the new CAN-SPAM 2008 provisions.

2.     No complicated pages or persuasive advertising

The opt-out link must lead to a single landing page and not to a complicated set of navigation pages or require additional links to get to the final opt-out page.  The opt-out landing page must not contain any persuasive text to keep the user opted-in.

3.     Simple email address entry only

All unsubscribe / opt-out mechanisms must require only the user enter their email address for removal.  No additional information may be requested or required on this opt-out form for removal.

Throughout the last few days I have found many organizations that do not follow these rules. I have been asked to enter log in information, I have been asked if I was sure many times, I have encountered many forms of persuasion, and I have been asked for my address, phone number and much more before being allowed to unsubscribe. In fact there are still a few from which I have not been able to unsubscribe as of yet. Most surprising though is that the sites that are making the opt-out most complicated are not random small businesses; many are well respected publications and organizations that really should know better.

There has been a lot of debate whether “email is dead” and personally I find that ridiculous or at least pre-mature, but I do believe that email overload caused by the inability to easily unsubscribe from email lists is making that a more likely reality as people become more overloaded and frustrated. I understand that marketers are under a lot of pressure to have large lists, but marketing to hostages stuck on your email list isn’t going to get you the results you need.

I would love to hear your thoughts on this and on how you handle unsubscribes? Also if there is one e-mail/newsletter that you think I should subscribe to, what should it be?

Also, as a reward for reading my entire post, here is a link to the best post-unsubscribe I have seen yet: thanks for the laugh Groupon: http://www.groupon.com/unsubscribe