Persuasive Picks for the week of 04/05/10

How Can SMB Owners Learn Social Media?Lisa Barone provides some concrete ways SMBs can begin learning the ins and outs of social media on their own without the help of one of the gazillion “social media experts” out there. (Of course, it’s all about having the time to do it!)
Making the real-time Web relevantThe future [...]

Persuasive Picks for the week of 02/01/10

Four ways social media can save you time and moneyLarry Weintraub walks readers through four areas of business that can benefit from social media and provides practical tips on how to be proficient with each.
Hackers turn to social media to attack companiesThis SFGate article provides food for thought for companies who have employees engaging in [...]

Persuasive Picks for the week of 01/18/10

Small Business Leaders Prefer ‘Passive’ Social Media, For NowThis MediaPost.com article by Ben Hanna shares the results of a recent Business.com study that revealed small business owners are still slow to engage in more “active” social media resources.
Why All Media Soon Must Be SocialKirk Cheyfitz, CEO and Chief Editorial Officer of Story Worldwide, suggests [...]

Persuasive Picks for the week of 12/14/09

Planet Hollywood Resort & Casino: Social Media, FUN and ROI
Marketing Prof’s Community Manager, Beth Harte gives readers a look into social media efforts coming from the Las Vegas strip via her interview with Brandie Feuer, Director of Interactive Marketing for Planet Hollywood Resort & Casino.
9 Tips for Enriching Your Presentations With Social Media
Savvy business professionals [...]

Persuasive Picks for the week of 11/16/09 – Focus on Social Media Guidelines and Policies

Hey B2B marketers: It’s okay to have fun!
Marketing strategist and author, David Meerman Scott reminds companies that B2B marketing still means communicating with people and doesn’t need to be boring.
What makes a blog successful?
Brazen Careerist, Penelope Trunk shares stories of blogging success straight from her own experiences.
Create social media guidelines to engage your customer
This post [...]

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