Persuasive Picks for the week of 05/30/11

JetBlueHow JetBlue’s Social Media Strategy Took Flight
Mashable‘s Todd Wasserman shares an interesting Q&A with JetBlue Marketing SVP Marty St. George that provides some insight into the company’s tremendous success with their social efforts.

5 top social media security threats
There’s plenty of information out there about the benefits of integrating social media into your overall marketing strategy and how to dip your toes in the water. But how much thought have you given to the risks? This Network World post from Chris Nerney covers five of the biggest social media security threats that enterprises could encounter.

SEO + Social Media + Blogging: When Will Big Business Catch Up?
Crispin Sheridan, Senior Director of Search Marketing at SAP in New York, shares highlights from Hubspot‘s recent “2011 State of Inbound Marketing Report” via this post on Clickz.com.

Behold the Awesome Power of Social Media
Bnet‘s Steve Tobak recaps the recent viral social media storm surrounding artist Stevie Koerner and retailer Urban Outfitters. The article shows how social media has the power to emotionally charge a situation and negatively impact a brand regardless if the company is legally in the right.

B2B Marketers and Social Media – The Catch 22 Situation
Sometimes it might feel like the success of our social content and SEO optimization efforts are tied to the whims of Google and their continual tweaking of their search algorithms. To some degree it may be, but this Technorati post from Amit Saxena provides some helpful direction to B2B marketers on how to cope with the fluctuations.

Business Online at Office 2.0 Conference This Week

We have some exciting new clients attending Office 2.0 this week to unveil great new online applications for business and individual professionals. We’ll announce some of their news later this week. Just like the show itself, PerkettPR’s clients are focusing on social networks for business, a new generation of online collaboration and more.

 

 

 

 

 

This is a small but focused show that highlights the best in online productivity and although there are a lot of Goliaths in attendance (Google, Microsoft, SAP, Intuit and more), there are also a lot of next generation Web 2.0 innovators showcasing their wares. These are very often the folks who bring the best to our market – the SMB market. Not only are we an SMB ourselves, but many of our clients fall into this category. We are always looking for the best in online collaboration, SaaS and productivity solutions. We use a lot of these already, including Intuit’s QuickBooks Online, ADP EasyNet, Constant Contact’s email marketing and online survey products, Genius’ SalesGenius, GoToMeeting and of course a plethora of Google business solutions. We also use our client, Conduit’s, AllMyBlogs toolbar to stay updated on up-to-the-minute news and opinions from the hottest blogs such as TechCrunch, GigaOM, Mashable and Webware.

 

 

 

 

 

Press and blog coverage has already begun – and with some of the best bloggers, reporters and analysts attending, it’s sure to expand this week. We can’t wait to see what’s unveiled at this show that focuses on a “unique gathering of visionaries, thought leaders, and customers using innovative online services for getting things done at the office, at home, and on the go.” As a distributed workforce trendsetter, that’s music to our ears.