Persuasive Picks for the week of 05/30/11

How JetBlue’s Social Media Strategy Took Flight Mashable‘s Todd Wasserman shares an interesting Q&A with JetBlue Marketing SVP Marty St. George that provides some insight into the company’s tremendous success with their social efforts. 5 top social media security threats There’s plenty of information out there about the benefits of integrating social media into your [...]

Persuasive Picks for the week of 04/18/11

Are You in Charge of Content Delivery?Valeria Maltoni expands on how content creation and distribution is changing the face of marketing – and that companies (both SMB and Enterprise) need to understand the importance of using content to meet business objectives. Say it with Me: ‘Social Media is Part of Marketing’Many marketers are drawn to [...]

Persuasive Picks for the week of 02/22/10

Any Way It’s Sliced, Appeal of Social Media Grows The integration of social media into marketing strategies continues to march into the mainstream, and this NY Times post provides many examples of big brands that are embracing social media as part of their current campaigns. 9 things I’ll never do again with social media The [...]

Persuasive Picks for the week of 11/16/09 – Focus on Social Media Guidelines and Policies

Hey B2B marketers: It’s okay to have fun! Marketing strategist and author, David Meerman Scott reminds companies that B2B marketing still means communicating with people and doesn’t need to be boring. What makes a blog successful? Brazen Careerist, Penelope Trunk shares stories of blogging success straight from her own experiences. Create social media guidelines to [...]

Persuasive Picks for the week of 07/05/09

I generally don’t add any commentary to the beginning of the picks posts, but this week I have to say that you’re in store for some pretty entertaining reading (and viewing). I love when a post makes me smile, and a few of these did just that. Please let me know in the comments if [...]

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