Persuasive Picks for week of 1/9/12

For many marketers, resolutions include a stronger social media presence. Cynthia Clark at 1to1Media reports Marketers Want to Strengthen Their Social Media Strategy in 2012. Lisa Barone of Small Business Trends writes that not every company is suited to engage in social media and even those that are, may not necessarily be ready to do so. [...]

Persuasive Picks for the week of 08/15/11

A Tomato Lover’s Guide To B2B Social MediaRenegade CEO Drew Neisser creates a great metaphor between B2B Social Media and growing tomatoes in this entertaining read on Media Post‘s Marketing Daily blog. Is Your Social Media Strategy Stalling Because You’re Not Doing This One Thing?HubSpot’s Dan Zarrella shares some interesting stats and advice on boosting engagement [...]

Persuasive Picks for the week of 06/13/11

9 Questions: Tony Hsieh, Zappos Get a quick injection of entrepreneurial motivation from this quick and inspirational interview with Zappos CEO Tony Hsieh on the American Express Open Forum. Take a Twitter Audit Chris Brogan provides 10 questions for you to answer that will help in determining how effective your efforts on Twitter really are. [...]

Persuasive Picks for the week of 05/30/11

How JetBlue’s Social Media Strategy Took Flight Mashable‘s Todd Wasserman shares an interesting Q&A with JetBlue Marketing SVP Marty St. George that provides some insight into the company’s tremendous success with their social efforts. 5 top social media security threats There’s plenty of information out there about the benefits of integrating social media into your [...]

Persuasive Picks for the week of 04/04/11

The 7 Worst Twitter PR FailsThe Huffington Post‘s Catharine Smith compiles an entertaining list of the top Twitter-based PR blunders to-date. Prepare to cringe and learn! Managing elephant-sized social media blundersReuters small business writer Deborah Cohen shares an informative Q&A with global brand strategist Jonathan Salem Baker that contains helpful tips on managing social media [...]

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