The Secret to Selling

I never thought of myself as a sales person but as a business owner, you are always selling. You sell your ideas, your products, your people. your culture, your leadership. I often get asked about the new business process and what our secret to success is. Of course there are a variety of elements that [...]

Involving Customers in Decision Making (Or, what will Nordstrom do?)

Nordstrom did a good thing today – they used social networking (in this case, Facebook) to apologize to users that their site was down. Open communication is good, and letting your biggest fans know when there’s a glitch is usually appreciated. But then I noticed something in the comments. Out of about 55 comments to-date [...]

It’s All About the Details

Details have been on my mind lately – you know, the nuances in life that make life, well – interesting. I thought this topic would be a personal blog post, because the details that have stood out to me recently have been pretty personal. One of our three dogs passed away recently – a sad [...]

What’s Wrong With Your PR?

Do you know the answer to this before you start researching a new PR firm to hire? Have you taken a good look at your current program and working relationship and truly understand what needs to improve? Do you have a plan for integrating PR with other marketing elements? In meetings with prospects I’ve found [...]

Social Media is a Fad … Like Websites Don’t Matter

Today I heard at least three different people comment that social media is a fad. Although they were positioning it in jest, there was also a bit of questioning in their tone. So let me ask you this: – Do you use email?- How often do you IM?- Do you have a website? What about [...]

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