Digital PRoductions – January Highlights

PerkettPR offers digital production to support our clients’ initiatives and provides creative services from graphic and web design to online video production to support user-engagement campaigns for all social media platforms. PerkettPR is pleased to share some recent examples of client digital production work from the past month as part of a new series showcasing [...]

He Said, She Said – Confusion on Social Media vs Social Marketing

I’ve learned a lot about social media over the last several years but one thing that really sticks out for me now is the confusion between social media and social marketing. Part of this problem stems from the multitude of people using social media that equate it to the ability to use social media effectively [...]